Brid.tv

JANUARY 5, 2024

What can publishers and advertisers expect, and how can they prepare for Google’s total shutdown of third-party cookies ? What to Expect From Google’s Privacy Initiative Topics API How Does the Phase-Out Impact Advertising How Can Publishers Prepare for the Phase-Out Work With a Trustworthy Partner – TargetVideo The Post-Cookie Era Starts!

Cookies 69

Cookies GDPR First-Party Cookies Ad Tech 69

Media Math

SEPTEMBER 12, 2022

The California Privacy Rights Act (CPRA) has since been passed, extending and amending many of the CCPA’s provisions.? . Priority Now: California (CCPA & CPRA) | will be in force 1 Jan 2023 . In 2018, the California Consumer Privacy Act (CCPA ) was a turning point for US state privacy laws. California recent enforcements: .

Advertising 95

Advertising Cookies CPA Marketing 95

Basis

NOVEMBER 21, 2023

Cannavu accesses ad impressions on canna-compliant publishers, automating the publisher selection process for marketers. While an array of cities and states have legalized and decriminalized various forms of cannabis, the substance is still illegal at the federal level. The result? For example: Facebook’s U.S.

Marketing 59

Marketing Pop-Up GDPR Cookies 59

Ad Monsters

FEBRUARY 6, 2023

The data set is consumer-focused, privacy-centric, and a gold mine for publisher revenue. Without them, publishers are disconnected from their audience base and lost to fend for themselves in a wilderness of unclassified data. Why did your company need a technology that helps publishers and advertisers gain access to first-party data?

Cookies 96

Cookies Audience Machine Learning GDPR 96

Ad Monsters

OCTOBER 20, 2022

It is essential that publishers and advertisers find ways to collect user data that does not cross the line of consumer ethics. Known as the privacy-focused identity solution, it creates an encrypted first-party data ID that gives publishers a unique device ID they can share with their partners and clients. .

Audience 82

Audience Cookies First-Party Cookies Ad Tech 82

InMobi

FEBRUARY 26, 2023

Let’s look at it at a high level: How to pass user consent to your ad tech partners to comply with regional/country privacy laws Collecting user consent is one thing — and mandatory in certain geographies like Europe where GDPR applies — passing it downstream to ad partners is the second part of the publisher’s job.

GDPR 52

GDPR Ad Tech Ad Inventory Audience 52

Basis

NOVEMBER 8, 2023

86% of people in the US say data privacy is a growing concern for them, and with consumers demanding more control over their online footprint, legislators have stepped in, enacting privacy regulations such as GDPR, CCPA, and CPRA. Have you heard the news? What's replacing cookies? Nothing “crumby,” right?

Cookies 77

Cookies GDPR Audience Media 77

Digiday

NOVEMBER 4, 2022

Marketers have spent the past few years figuring out how to comply with GDPR, CCPA, CPRA and a host of other policies at the state or international level. At every turn, they’ve received a constant piece of advice: to avoid disruption in third-party data availability, build first-party data assets. For these marketers, there’s good news.

Cookies 66

Cookies GDPR Audience Marketing 66

Martech

JUNE 8, 2022

The perfect storm has been brewing around digital identity for some time. Those changes, paired with new state-by-state legislation for consumer privacy, force advertisers to rethink almost everything they know about digital marketing. What do these changes mean to you? So, what do all these changes mean to you, the marketer? Processing.Please wait.

Audience 114

Audience Cookies Retargeting Marketing 114

Automatad Inc.

NOVEMBER 23, 2023

AdTech is a domain that contains different software and tools to help brands, services, and publishers perform effective ad buying and selling. The key players on the source and demand side are publishers, advertisers, users, and adtech providers. Publishers and advertisers will not have direct contact. What is AdTech?

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Ad Monsters

JANUARY 17, 2023

Recent big tech data lawsuits and CPRA stipulations have created a slow-burning dumpster fire, only accelerating Apple’s market opportunity. Or that another 20% are unreachable due to match-rate issues between platforms and users refusing cookies on publisher websites. How convenient of them. . in a way ad tech has never seen before.

Real Estate 52

Real Estate Ad Tech Conversion Retail 52

Ad Monsters

OCTOBER 14, 2022

Along with that goal, they updated their privacy protocols and agreements to support publishers, advertisers, and ad tech companies. Along with that goal, they updated their privacy protocols and agreements to support publishers, advertisers, and ad tech companies. Another day, another way for the ad tech alphabet soup plot to thicken.

Ad Tech 40

Ad Tech GDPR Advertising 40

Basis

APRIL 3, 2024

AI remains the pivotal topic of conversation across the world of business—from Wall Street, to board rooms, to sales pitches, to paid media. In the advertising world, AI has already been at work for over a decade, powering programmatic advertising and optimizing media buying across the open internet.

Advertising 74

Advertising Machine Learning Non-Profit Cookies 74

Basis

MARCH 16, 2023

At the start of every year, digital marketing teams around the world draw up checklists of short- to medium-term challenges they must address in order to meet the moment successfully. For example, let’s say a company spent $250k on a social campaign that generated $1 million in revenue. x 100 = 300%. Right now, programmatic accounts for 91.1%

ROI 68

ROI Advertising Brand Awareness Cookies 68

Automatad Inc.

NOVEMBER 24, 2023

In that sense, Google recently announced new consent requirements for publishers in the EEA and the UK. The new requirement wants publishers to use Google-certified CMP ( Consent Management Platform ) integrated with IAB’s TCF v2.2 Transparency and Consent Framework) to serve ads in the EEA and the UK region. Now, what exactly is TCF?

GDPR 52

GDPR CPM Ad Space Ad Tech 52

Basis

FEBRUARY 29, 2024

To do this effectively means not just compliance with data privacy regulations like GDPR and CCPA/CPRA , but also prioritizing the larger demand behand these regulations: Namely, that consumers want more control over whether or not businesses have access to their data, and more transparency into how their data is used and stored.

Cookies 88

Cookies Non-Profit First-Party Cookies Audience 88

Automatad Inc.

JANUARY 31, 2022

German advertisers and publishers accuse Google of phasing out third-party cookies to further strengthen its position as the sole provider of user information to advertisers. Google’s new Topics API for interest-based user tracking in its Privacy Sandbox is being viewed with skepticism and backlash from ad tech executives and advertisers.

Cookies 52

Cookies GDPR Ad Tech Advertising 52

Digiday

JANUARY 1, 2023

Agencies want a coherent national data privacy bill to be passed, as a way to bring order to the chaotic set of state-by-state rules , led by California’s updated CPRA. But before we get to that, and speaking of holdco vs indie, what remains unchanged is the constant tussle between the two as the latter try to steal away a larger share.

Media 69

Media Agency Retail Machine Learning 69

Clearcode

FEBRUARY 21, 2023

As the AdTech and programmatic advertising industries enter another year, what trends, challenges and opportunities can publishers, advertisers and AdTech vendors expect to see? In this article, we recap the main trends, challenges and opportunities from 2022 and outline what’s in store for 2023. and Facebook capturing 19.6%.

Cookies 89

Cookies GDPR Advertising Display Advertising 89

Basis

FEBRUARY 21, 2023

The broadest and most impactful of those: the California Privacy Rights Act, aka CPRA. In essence, the law would force ad behemoths like Google to sell or spin off parts of its $210 billion global ad business while delivering new levels of programmatic advertising transparency for advertisers and publishers alike.

Advertising 65

Advertising Marketing Pop-Up Cookies 65

Basis

JULY 11, 2023

The broadest and most impactful of those: the California Privacy Rights Act, aka CPRA. In essence, the law would force ad behemoths like Google to sell or spin off parts of its $210 billion global ad business while delivering new levels of programmatic advertising transparency for advertisers and publishers alike.

Advertising 40

Advertising Marketing Pop-Up Cookies 40