Digital Ad Blog

MAY 26, 2025

In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. This climate is driving a renewed focus on owned media channels, websites, email lists, content hubs, mobile apps, and CRM-driven experiences, where the brand controls the message, the experience, and the data.

Media

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). The results were remarkable: a 65.16% increase in cart additions, a 73.72% boost in conversion rates, and a 16.15% higher average spend per transaction ( TEN26 Media ).

ROI

Single Grain

JULY 7, 2025

On the plus side, advertisers can save on TikTok ads; TikTok’s average CPC is $1.20, cheaper than competitors like Instagram. For most brands targeting consumers under 40 with a visually heavy social media strategy and the ability to create platform-native content, TikTok ads deliver compelling value. Are TikTok ads worth it?

ROI

Single Grain

APRIL 20, 2025

Digital channels allow for rapid adjustments without the lead times and sunk costs associated with traditional media. Social Media: Maintaining Engagement without Major Investment Social media allows brands to maintain visibility and engagement without necessarily requiring large financial investments.

Marketing

OpenX

MAY 21, 2025

Today, this graph powers people-based curation at scale across premium digital media. Engagement Models, for example, can help drive results across campaigns optimized for key performance indicators like CTR and CPC for banner clicks, and VTR and CPCV for video performance. But thats only the beginning.

Machine Learning

Single Grain

JULY 31, 2025

LinkedIn’s CPL is 28% lower than Google Ads for B2B campaigns: This cost advantage provides a strong foundation for AI optimization, with companies achieving additional 18-25% CPC reductions through dynamic bid adjustment and account-level precision targeting.

CPL

Single Grain

APRIL 19, 2025

According to industry analysts, traditional media and social media advertising are expected to face the largest budget reductions, while connected TV (CTV) and online video may demonstrate more resilience. For retail media specifically, the impact is already visible.

Click Through Rate

Advendio

MARCH 31, 2025

Matt and Audrey joined an influential group of media executives, uncovering solutions and strategies to thrive in an ever-evolving landscape. From programmatic strategies to data-driven content and innovative monetization models, the event provided valuable insights to help publishers thrive in a dynamic media landscape.

CPC

AdExchanger

JANUARY 13, 2025

At CES in Las Vegas, companies are placing their bets on what trends will drive growth throughout the rest of the year. Pinterest, for one, is putting its chips on shoppable ad formats. Were all in on checkout, Bill Watkins, CRO at Pinterest, told AdExchanger in a sit-down chat at CES.

CPC

Single Grain

AUGUST 10, 2025

Sculpt – Best for LinkedIn Execution Excellence Sculpt specializes in B2B social media with particular strength in comprehensive LinkedIn paid advertising management. Ideal For: Tech companies with internal ABM strategy needing LinkedIn execution expertise, organizations seeking specialized B2B social media capabilities.

Agency

Basis

FEBRUARY 28, 2025

Whats new in the realms of paid search and social media? This month,Erik Chellberg, VP of Social Media Investment, and Jesse Foley, VP of Search Media Investment, compiled all the latest news, trends, and resources that advertising pros need to know.

Social Advertising

Single Grain

APRIL 20, 2025

The IAB survey reveals that social media (41%), gaming (24%), and linear TV (24%) are experiencing the most significant cuts, while Connected TV appears more insulated with only 12% of advertisers planning reductions. As digital marketing expert Dana Forman notes, “If others pull back, you may gain share at a lower CPC.”

Marketing

Single Grain

APRIL 29, 2025

Google’s dominance in paid media is starting to show cracks. Recent projections indicate Google’s share of search-driven paid media in the U.S. For marketing professionals seeking better ROI and diversified reach, understanding these Google alternatives for paid media has become essential.

Media

Martech

MARCH 7, 2025

Session medium : Identifies the marketing channel that started a session, such as organic search, CPC (cost per click), or social media. Helps marketers understand which sources drive the most engagement. Helps refine marketing strategies. Session source : Indicates the specific website or platform that referred a user to the site.

CPC

Ad Monsters

FEBRUARY 25, 2023

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform.

CPC

Single Grain

JANUARY 31, 2020

The power of paid media extends far beyond the scope of organic reach. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). So what are the best paid media tools? Here are the top 17 tools available on the market.

Media

Ad Monsters

APRIL 7, 2023

Collectively, these innovations are known as commerce media. To reflect this, new deal-focused media companies have risen along with deal-focused coverage and commentary on traditional publishers for this increasingly savings-focused audience. The post Online Shoppaholics: How Can Publishers Embrace Commerce Media?

Media

Ad Monsters

SEPTEMBER 18, 2024

With retail media ad spend rapidly increasing, selecting the right network has become a strategic imperative. Choosing the right retail media provider is crucial for your advertising strategy. Choosing the right retail media provider is crucial for your advertising strategy. of total US media ad spend by 2027.

Retail

AdExchanger

MAY 9, 2023

The media industry has a junk food problem. Marketers and their agency and DSP partners have grown so focused on vanity media metrics, such as clickthrough rate (CTR), cost-per-click (CPC) The post It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory appeared first on AdExchanger.

Ad Inventory

Martech Series

NOVEMBER 9, 2022

Emplifi’s Q3 2022 Social Media Benchmark report reveals social media trends; channel growth and engagement data; and customer response times across platforms worldwide. Emplifi, the leading unified customer experience platform, today revealed its quarterly social media trends and findings of global brands.

Media

Single Grain

APRIL 3, 2023

There are hundreds of active social media sites worldwide, and it can be tough to gauge which ones your brand should be on. Your brand’s target audience is already active on social media, whether you realize it or not. As of January 2023, almost 60% of the global population uses social media, averaging 2.5

Media

Basis

MAY 16, 2023

Embedded in their lyrics are hints to developing an effective media strategy—specifically, the importance of knowing our audiences, getting clear on our objectives, and providing a journey that meets consumers across the many screens, channels, and platforms where they spend time. Don’t want to keep fishin’ for digital advertising insights?

Media

Paleo AdTech

APRIL 25, 2023

ValueClick was an ad network that sold excess (so-called “remnant”) inventory from publishers using a CPC model. CPC seemed more accountable than CPM, but it put a burden on the network to get the math right (buying CPM, paying CPC – it’s complicated). This is a formula Advertising.com later mastered. internet users.

CPC

Martech Series

SEPTEMBER 29, 2022

By signing up, influencers are instantly given access to the budgets of top media retailers. They can easily generate monetizable links for their favorite retailers and can earn a premium cost-per-click (CPC) rate. With inflation at an all-time high and a recession looming, consumers are actively looking for deals.

Retail

Martech

NOVEMBER 22, 2023

Thanks to a thoughtful and comprehensive approach to running ads on social media platforms, paid social became our most cost-effective acquisition channel. Step 2: Leave more budget at the end of the month Cost-per-click (CPC) reduces at the end of the month, as most competitors run out of money and leave the auction.

Conversion Rate

Martech Series

JANUARY 31, 2023

The analysis offers insights to help marketers reach the modern consumer, optimizing social media marketing and customer support strategies. To give social media marketers a wide angle view of what’s working, we analyzed post-times so that brands can maximize their reach across platforms.

CPC

Smarty Ads

OCTOBER 2, 2020

In the digitized media-trading environment, advertisers and publishers are making important financial decisions on a daily basis. One has to determine lots of things including clear goals, as well as more specific details, such as choosing the right platform or pricing model. It is important to pay attention to every.

CPC

Single Grain

NOVEMBER 14, 2023

More Competition Means Higher CPC Rates The obvious drawback with popular advertising platforms is that they’re, well, popular. Meanwhile, the average CPC of Facebook ads is $1.72 Meanwhile, the average CPC of Facebook ads is $1.72 cheaper CPCs than Google.

Ad network

Basis

FEBRUARY 17, 2023

Advertisers have enjoyed the benefits of programmatic media since 2007, when demand side platforms were first introduced. Cost-per-landing page visit (CPLPV) or cost-per-click (CPC) are best suited to measure this. CPC, on the other hand, does not require a pixel, and only counts if a user clicks on an ad.

CPC

Digiday

FEBRUARY 25, 2025

But unlike Perplexity, which is working to attract advertisers with a CPM model, Liner thinks CPC is still more measurable. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Liner, a South Korean AI search engine, has been testing ads in the U.S. Continue reading this article on digiday.com.

CPC

Digiday

APRIL 9, 2023

New agencies blurring the lines between media and creative, as well as brand and performance, are increasingly specialized in the art of TikTok advertising. Rojas and Woolsey founded Gassed in 2022 after working in media and creative teams at Dr. Squatch. It’s very fast-paced out there. This month, it was downgraded to $13.16

Agency

Martech

APRIL 27, 2022

Social media interactions : Social engagements, follows, profile views, shares, and DMs. Paid ad campaign metrics : Ad views, clicks, CTR, CPM, CPC, conversions, conversion rate, CPL, and overall performance. Media planning. Marketing analytics provides historical data which can be used to make better media planning decisions.

Marketing

Martech Series

JANUARY 6, 2023

This greatly helps in going forward with only those products which fulfill most of our needs,” said Tech Buyer at Media Production Company (1,001-5,000 employees). Totango, a customer success software, reduced their CPC by 25% and produced three enterprise opportunities in just three weeks.

CPC

Single Grain

OCTOBER 28, 2019

For instance, a B2C company might prefer to use social media to capture leads for its new course in a cost-effective way, whereas a B2B company with a bigger budget would be happy to shell out on a targeted PPC (pay-per-click) ad campaign. Total money spent on generating traffic through ads, social media, PR, etc. 6) Time on Page.

Conversion Rate

Single Grain

JUNE 21, 2023

Work With Us General LinkedIn Statistics LinkedIn is the most trusted social media platform in the world. Sprout Social ) LinkedIn is responsible for 50% of social media traffic for B2B websites and blogs. LinkedIn ) LinkedIn live streams receive 7X reactions and 24X comments than regular social media videos. is 160 million.

Advertising

Single Grain

MAY 8, 2023

Integrate images, videos and GIFs, such as how the Rhode Island School of Design created this unique website : [link] Just make sure that this media doesn’t slow down your website. Universities should also consider cost-per-click (CPC) metrics. If a keyword has a high CPC, that means it’s valuable.

Education

Digiday

FEBRUARY 1, 2023

Based on a mixed bag of disappointing results, but record selling periods in the fourth quarter of last year, digital media could start off 2023 less optimistic than it’s been for decades. Sponsored products’ CPC fell in 10 major product categories, the most significant drops seen in beauty, baby products and pet supplies. ”

CPC