article thumbnail

6 B2B paid media platforms where you can advertise effectively

Martech

Choosing the right paid media channels is key to B2B advertising success. Dig deeper: 2025 predictions for top B2B paid media channels 2. With lower costs and LinkedIns robust targeting, Microsoft Search can be a powerful addition to a B2B paid media strategy. Email: Business email address Sign me up! Processing.

article thumbnail

Second quarter saw slowing ad spend on most platforms

Martech

On the pricing front, advertisers experienced some relief as the cost-per-click (CPC) growth rate slowed to 12% year-over-year, following four quarters of accelerating CPC growth. This marks the fifth consecutive quarter of slowing click growth for Google’s search ads, with Q2 seeing only a 3% increase.

CPM 121
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 DSP Tweaks to Increase Programmatic Performance From an Expert Media Buyer

Ad Monsters

This piece by Kateryna Novatska tells how never to regret launching a campaign and never drain your media buying budgets away. Instead of buying traffic resold by intermediaries at subpar CPA or CPC rates, agency-employed media buyers can tweak their CTR and conversion rates directly in the platform.

CPC 112
article thumbnail

The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

In this changing landscape, owned media is emerging not as a fallback but as a strategic pillar. This climate is driving a renewed focus on owned media channels, websites, email lists, content hubs, mobile apps, and CRM-driven experiences, where the brand controls the message, the experience, and the data.

Media 59
article thumbnail

17 Best Paid Media Tools for Marketers

Single Grain

The power of paid media extends far beyond the scope of organic reach. Different companies rely on different tools to analyze their media spending, but you should preferably pick one or two of the best (depending what your tasks are). So what are the best paid media tools? Here are the top 17 tools available on the market.

Media 127
article thumbnail

Best of AdMonsters Wrapper: The Top Ad Tech News Stories You Couldn’t Stop Clicking on in 2024

Ad Monsters

By automating campaign creation and improving metrics like CPC by 10%, the social media discovery platform hoped to set itself apartbut marketers raised eyebrows over transparency issues. Pinterest entered the AI game with Performance+ , an ad tool designed to drive efficiency for advertisers. Read the full issue ) 3.

Ad Tech 98
article thumbnail

Online Shoppaholics: How Can Publishers Embrace Commerce Media?

Ad Monsters

Collectively, these innovations are known as commerce media. To reflect this, new deal-focused media companies have risen along with deal-focused coverage and commentary on traditional publishers for this increasingly savings-focused audience. The post Online Shoppaholics: How Can Publishers Embrace Commerce Media?

Media 96