Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Fill rate: Another metric to consider is fill rate.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Monetize More

FEBRUARY 24, 2023

CPM ads differ from CPC ads. With CPC ads, every time an ad is served on the publisher’s website and a user clicks on it; the publisher earns ad revenue. Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. Impression RPM 2. Page RPM 4.

CPM 52

CPM Fill rate Impressions CPC 52

Monetize More

JUNE 20, 2023

AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns. They have a 100% fill rate in the UK and offer excellent CPM’s. Playwire (formerly Intergi) Playwire does not fill 100% but offers excellent video and standard-size ads with high CPMs.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

InMobi

JUNE 18, 2019

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?

Fill rate 52

Fill rate Header Bidding Banner Click Through Rate 52

Monetize More

SEPTEMBER 22, 2022

AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns. They have a 100% fill rate in the UK and offer excellent CPM’s. They advise publishers on ad placement, run their own programmatic stack, and integrate with header bidding setups.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Brid.tv

DECEMBER 21, 2022

What to Consider When Choosing a Mobile Ad Network Mobile Ad Formats Header Bidding Support Ad Targeting Options In-House Ad Analytics Top 20 Mobile Ad Networks for Publishers and App Developers 1. Header Bidding Support. Header bidding is by far the most efficient method of trading ad space. Google AdMob 2.

Ad network 66

Ad network Mobile Ads Header Bidding CPM 66

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. The demand-side platform uses data collected from advertisers to find the best matches for their requirements and places bids. Finally, the user on the publisher’s website sees the ad from the winning bid.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52