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RPM vs CPM

Monetize More

CPM ads differ from CPC ads. With CPC ads, every time an ad is served on the publisher’s website and a user clicks on it; the publisher earns ad revenue. Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. Impression RPM 2. Page RPM 4.

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8 best ad networks for small publishers [& fast approval]

Monetize More

The fact that there are no minimum traffic requirements, CPC offers, a solid support team, and an array of ad formats makes it the perfect ad network for smaller publishers. RevenueHits displays over 2 billion ads every day and offers a 100% fill rate. However, they do not pay on a CPC basis. High fill rate.

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A Guide on Video Ad Monetization to Increase Ad Revenue

Automatad Inc.

CPC (Cost Per Click): Think of CPC as your prize money every time it gets a hit. Fill rate: Another metric to consider is fill rate. The fill rate measures the percentage of ad requests successfully filled with ads. It tells you how much you earn whenever someone clicks on an ad.

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Top 10 Interstitial Ad Networks for Publishers [2022]

Monetize More

100% fill rate guarantee for publishers’ mobile inventory. Offers a 100% fill rate with interstitial ad targeting. 100% fill rate of ad inventory with enhanced eCPMs. You can calculate Ad Revenue either through the CPA or CPC models with low payout thresholds. Instant setup process .

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How App Publishers Can Boost Both Ad Fill Rates and Average eCPMs

InMobi

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line? in Bulgaria.

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The Ultimate Guide to In-App Advertising for Publishers

Brid.tv

CPM CPC CPA CPI How Much Money Can You Earn From In-App Advertising? However, the CPM of an ad is usually lower than its CPC or CPA would be. CPC, or cost per click , calculates the price of an ad per each click it gets. On the other hand, publishers can ask for a higher CPC than they would CPM.

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A Complete Guide to Mobile Game Monetization

Brid.tv

Cost per click , or CPC, is the price of each click on an ad. Marketplace allows publishers and app developers to create a stable, reliable source of income by providing high-quality ad demand with high fill rates. In other words, when the ad is served 1000 times, the publisher gets an X amount of money. Automated Reporting.