Automatad Inc.

JANUARY 26, 2023

Share Tweet Share RPM, CPM, or CTR – you love and hate these metrics simultaneously, don’t you? Page RPM stands for page revenue per mille (Mille is Latin for thousand) and measures the revenue generated by a website or mobile app per thousand views or impressions. CPC: CPC stands for ‘Cost Per Click’.

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Basis

DECEMBER 6, 2022

Contextual targeting is more cost-efficient than behavioral targeting when it comes to cost-per-click (CPC), cost-per-viewable impression (vCPM), and cost per thousand impressions (CPM). ) start testing and refining now. Cost-Efficient. Reach Niche Audiences.

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Automatad Inc.

OCTOBER 26, 2023

Pricing metrics Here are the pricing metrics you need to keep a close eye on to boost your video ad revenue: eCPM / CPM (Effective Cost Per Mille/ Cost Per Mille): It’s like your scoreboard, showing you how much you’re earning for every 1,000 ad views. The higher your CPM for video ads, the more revenue flows into your pockets.

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Brid.tv

JUNE 26, 2023

They negotiate all the terms with buyers, including audience targets and cost per impression. There is no other contender with higher CPM rates than Google. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers.

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Martech

MARCH 15, 2022

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time. DSPs analyze the best ad impressions as well as the price at which they should be bought through real-time bidding (RTB).

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Monetize More

APRIL 4, 2023

Here are the steps involved in PMP optimization: Define campaign goals : The first step in PMP optimization is to define the campaign goals, such as increasing revenue, improving ad viewability, or boosting engagement. Identify target audience : The next step is to identify the target audience for the campaign using first-party data.

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Smart-Hub

JANUARY 23, 2023

The main features: targeting specific sites, keywords on pages, devices, geography, browsers, the use of audience segments, remarketing, and the ability to automatically optimize for a given KPI (CPM, CPC, CPV, CPA). Based on the data from the DMP, the DSP understands which impressions are worth buying for which users.

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Single Grain

AUGUST 10, 2023

By maximizing the number of clicks, this strategy can help advertisers achieve a lower average CPC. Work With Us Target Impression Share Suppose a new software company wants to gain a significant market presence by ensuring its ads are visible to a large portion of the target audience.

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MobileAds

JANUARY 25, 2021

Campaign optimization, i.e. CPM, CPC, CPA, eCPM, conversion tracking, fixed cost, etc. Client-side monitoring of key metrics i.e. clicks and impression for billing purpose. Usually, there will be a disparity of ad impression numbers between the ad requests and the actual ad being served. Mobile or desktop ad serving.

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