CPA Fashion Video Ads 
MNTN
JANUARY 6, 2025
We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs), Linear TV , Display-Only, and Video Ads. Are OTT Ads Vertical Specific? Check it out!
MNTN
JANUARY 8, 2025
Detailed reporting enables advertisers to know their ads impact on delivery, as well as the actions viewers take afterward. For example, MNTN Performance TV gives insight into network-level reporting due to it using its own dedicated ad server – this is a metric that is not commonly found with other solutions. Not a video expert?
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Single Grain
MAY 31, 2025
Hybrid approaches combining AI automation with human expertise show the most promise, with case studies demonstrating up to 50% increases in return on ad spend when implementing this balanced strategy. Fashion retailer Cosabella provides an instructive example. GIFs: Simple animated images that are fun and engaging.
MNTN
MARCH 6, 2025
OTT (over-the-top) advertising is the delivery of video ads through internet-based streaming platforms, sidestepping traditional cable or satellite services. OTT ads appear on connected devicessmart TVs, streaming sticks, gaming consoleshitting viewers when theyre most engaged with their favorite online content. Check it out!
Basis
FEBRUARY 28, 2025
Sofia Petrovsky | Director of Search Media Investment Google Demand Gen Campaigns Just Got a Major Update [:05] THE NEWS: Starting in March, Demand Gen campaigns will gain additional placements and inventory options, including the ability to serve vertical video ads on YouTube Shorts and extend reach through Google Display Network.
Lemonads
FEBRUARY 14, 2021
Vertical Ad Networks A vertical ad network serves the same purpose as a regular network, except for the fact that it only serves a single niche or industry. For instance, some networks focus on connecting advertisers and publishers in technology, automotive, fashion, sports, gambling, gaming, or similar niches.
MNTN
FEBRUARY 6, 2024
We created an entire content series dedicated to this very topic, comparing the effectiveness of OTT advertising to well-known players in the programmatic space like YouTube, Demand Side Platforms (DSPs) , Linear TV , Display-Only, and Video Ads. Are OTT Ads Vertical Specific? Check it out!
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