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What Is Retargeting?

AdvertiseMint

Introduction to Retargeting Retargeting in mobile marketing is a type of digital advertising that targets users who have already interacted with a brand’s mobile app or website. Retargeting is possible because mobile devices generate a unique identifier called an Advertising ID (IDFA).

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The most effective ways to advertise your e-commerce business

Banner Flow

Retargeted ads. We’ve written a lot about retargeting, and with good reason. If you want a more detailed look at what retargeting is, you can read about it here , but in basic terms, you’re showing ads to users based on their behaviour on your website. This is done through placing cookies in the user’s browser.