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What Is Retargeting?

AdvertiseMint

Introduction to Retargeting Retargeting in mobile marketing is a type of digital advertising that targets users who have already interacted with a brand’s mobile app or website. Retargeting is possible because mobile devices generate a unique identifier called an Advertising ID (IDFA).

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The most effective ways to advertise your e-commerce business

Banner Flow

Also, to help with targeting, Facebook’s programmatic platforming boasts a wide range of options to help you show the right ads to the right people. Carousel ads on Facebook are already a proven success too, with advertisers seeing a 20% increase in conversion , so this is definitely an option worth exploring for any e-commerce business.