Martech

SEPTEMBER 28, 2021

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Data onboarding.

Cookies

Martech

JULY 28, 2021

Infutor’s Total Consumer Insights database aggregates privacy-compliant behavioral and household attributes, as well as as auto, property and mobile ad ID data, on some 266 million US consumers and 120 million households, putting it on a comparable to the U.S. Consumer data at scale. Why we care.

Mobile Ads

Martech

FEBRUARY 17, 2022

ATS allows publishers and their supply-side partners to resolve first-party data to encrypted, anonymous “identity envelopes,” supporting the possibility of reaching users across different platforms without the use of third-party cookies. Read next: LiveRamp’s alternative to third-party cookies.

Cookies

Martech Series

MAY 31, 2022

Our clients are facing seismic shifts in the advertising landscape with the end of mobile ad tracking and third-party cookies, and the increasing importance of utilizing their own data in a privacy compliant way. Marketing Technology News: MarTech Interview with Chris Knowlton, Chief Evangelist at Panopto.

Media

Kevel

AUGUST 9, 2022

We are excited to announce that Kevel has been selected as the winner of Best Overall AdTech Company at the 2022 MarTech Breakthrough Awards! In a statement, Kevel's CEO James Avery shared: “We are so grateful for this recognition from MarTech Breakthrough. It’s an honor to be selected amongst such a strong group of contenders.

MarTech

Martech

NOVEMBER 6, 2023

The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content. Get MarTech! Here’s something somebody asked me! .” In your inbox.

MarTech

Martech

JUNE 8, 2022

According to mobile analytics company Flurry, the stats are now equally challenging for mobile ad targeting, with only 18% of Apple users opting in for app-level tracking. The post The new identity landscape: A marketer’s guide appeared first on MarTech.

Audience

Clearcode

SEPTEMBER 20, 2023

DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting.

Demand Side Platform

InMobi

NOVEMBER 27, 2018

Is recent mobile video advertising growth significant, stagnant or non-existent? Will in-app video ad spend continue to grow, or has mobile ad spending on online video in the United States and worldwide about to plateau? Publishers love video ads. In 2017, advertisers doubled video ad spends over 2016.

Video Ads

Clearcode

MAY 24, 2023

The main benefit of running header bidding auctions in web browsers is that it’s easier to identify individuals, e.g. via cookies. The more demand partners a publisher works with, the longer it will take to display the ads, which can cause a poor user experience. vs Prebid Server: Which Option Delivers the Most Ad Revenue?

Header Bidding

Clearcode

APRIL 26, 2022

AdTech & MarTech Glossary. AdTech and MarTech Predictions and Trends in 2022. The last set of terms that we’ll look at are AdTech and MarTech. Marketing technology, or MarTech for short, is software that’s used to create and manage digital marketing activities. View and download the slides from the presentation here.

Advertising

VideoWeek

JULY 8, 2022

Azerion acquired the French and German subsidiaries of mobile ad tech firm Madvertise this week. The test used Zeotap’s ID+ identifier and achieved more than 72,000 impressions, demonstrating “the technical feasibility of an environment without third-party cookies,” according to Samsung. ” The Week in Tech.

Ad Tech