Martech
OCTOBER 18, 2022
third-party cookies), a company’s data compliance does not stop with cookie consent. A DSAR has the potential to touch sales, marketing, information technology and many more departments before landing in the compliance team’s queue. While the ethics behind collecting user data is universally shifting (i.e.,
Martech
SEPTEMBER 28, 2021
Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie.
Lemonads
MAY 16, 2021
In ad tech, a walled garden is an ecosystem in which a provider doesn’t share information, technology, or other data with other third parties. Many ad tech platforms rely on cookies and similar tools to collect user information. The entire digital advertising industry relies on the accurate collection of information.
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