article thumbnail

What is identity resolution and how are platforms adapting to privacy changes?

Martech

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie.

Cookies 112
article thumbnail

Walled Garden: What Does This Term Mean in Ad Tech?

Lemonads

In ad tech, a walled garden is an ecosystem in which a provider doesn’t share information, technology, or other data with other third parties. Many ad tech platforms rely on cookies and similar tools to collect user information. The entire digital advertising industry relies on the accurate collection of information.

Ad Tech 52