Ad Tech Conversion Cookies Information Technology 
Lemonads
MAY 16, 2021
But, even though innovative techniques may give them a competitive edge, some of the best advertising technology (ad tech) solutions actually rely on well-established concepts, like walled gardens. And, even though this concept has been outdated in some industries, it’s still a relevant term in the ad tech space.
Martech
SEPTEMBER 28, 2021
Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Data onboarding.
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