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Going beyond cookie consent: 3 strategies to achieve data compliance

Martech

third-party cookies), a company’s data compliance does not stop with cookie consent. A DSAR has the potential to touch sales, marketing, information technology and many more departments before landing in the compliance team’s queue. It’s imperative to establish a clear vision and definition of your martech stack.

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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie. Pre-built connections to martech/ad tech platforms.

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