Clearcode
JANUARY 22, 2023
Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.
Brid.tv
APRIL 1, 2024
Data privacy regulations such as GDPR, heightened consumer awareness, and cookie depreciation have undoubtedly led to a giant shift in how platforms, publishers, and advertisers conduct business. Data Privacy on Desktop vs. Mobile There is a clear distinction in how user data privacy is upheld on websites and mobile apps.
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Automatad Inc.
FEBRUARY 7, 2022
Concerning TCF and GDPR compliance, the Belgian DPA has found IAB Europe to be non-compliant with various provisions of Europe’s privacy regulation and levied the trade body with a fine of €250,000 and multiple sanctions. IAB’s TCF and GDPR Compliance. They cited that TCF fails to comply with various provisions of the GDPR.
Martech
APRIL 5, 2023
Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. Marketers have long depended on third-party cookies and mobile IDs to target ads based on data associated with these identifiers. Get MarTech!
illumin
MARCH 5, 2024
Here’s a glimpse of how going cookieless is impacting the mobile world. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.
Martech
SEPTEMBER 28, 2021
Such identifiers can and should encompass both online (device, email, cookie or mobile ad ID) and offline (name, address, phone number) data signals and attributes. These identifiers can include an email, IP or physical address, as well as a mobile phone number, digital tag or cookie.
VideoWeek
AUGUST 12, 2022
Criteo Hit with €60 Million GDPR Fine. French ad tech business Criteo has been handed a proposed €60 million fine by France’s data protection authority over violations of the General Data Protection Regulation (GDPR), following an investigation to Criteo’s collection of data, and use of data for targeted advertising.
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