Remove Cookies Remove Display Advertising Remove GDPR Remove Mobile Ads
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The cookieless mobile world: how advertisers can stay competitive

illumin

Here’s a glimpse of how going cookieless is impacting the mobile world. As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes.

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Understanding the Complicated World of Advertising Technology (AdTech) & Programmatic Advertising

Clearcode

The 1990s in Digital Advertising: Innovation. We saw the first ad appear in 1994, web cookies, which would go on to play a key role in online advertising, were invented by 2 developers from Netscape in 1994. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

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Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

Native Ads Native ads blend effortlessly with a website or app’s overall look and feel, matching its design and structure: They offer a smooth and uninterrupted advertising experience by appearing as sponsored or recommended content.