Cookies, First-Party Cookies and Impressions

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

JANUARY 22, 2023

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

Cookies

Cookies First-Party Cookies Audience Retargeting

What’s happening with cookies?

Monetize More

JUNE 7, 2022

In 2019, Google initially announced third party cookies would be deprecated in the interest of protecting user privacy. Google is now slated to phase out support for the third party cookie in late 2023. But first, what’s a third party cookie?

Cookies

Cookies Header Bidding Clickbait First-Party Cookies

How Third-Party Cookies Elimination Will Affect Programmatic Ecosystem

Adtelligent

MARCH 12, 2020

Google Chrome is on the way to third-party cookies removing. In August 2019 Google Chrome announced a phasing out of the third-party cookies support within 2 years. 5 Questions On Third-Party Cookies and Their Forthcoming Demise. What Is The Role Of Third-Party Cookies?

Cookies

Cookies First-Party Cookies Ad Tech Impressions

MediaMath Identity – LiveIntent

Media Math

MAY 31, 2022

LiveIntent provides the nonID connected to each impression to the connected SSPs. Advertisers can target LiveAudiences curated by LiveIntent or build proprietary audiences with their first-party data put into packages that can be targeted in their DSP. identity module on over 4,000 websites. How do you see the future of?identity?

First-Party Cookies

First-Party Cookies Cookies Impressions Audience

Digital Advertising Needs a New Class of Cookies

Ad Monsters

FEBRUARY 13, 2024

But as the report warns, “Essential event-based impression and click counting are only temporarily supported, later moving to aggregated reporting. ” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad. .” ” It was creepy.

Cookies

Cookies Advertising First-Party Cookies Healthcare

The future of data management platforms in the era of CDPs

Martech

MARCH 6, 2023

Or is our technology still highly in demand and future-proofed so we can navigate third-party cookie restrictions and privacy regulation changes?” What a DMP can do Just because third-party cookies are one day going away, that doesn’t mean an end to third-party data. Another layer in the stack?

Data Management Platform

Data Management Platform Cookies First-Party Cookies Audience

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies

First-Party Cookies Cookies Header Bidding Ad Tech

5 First-party Data Strategies For Publishers in 2023

Ad Monsters

JANUARY 30, 2023

User Registrations Lynne d Johnson: I think a lot of pubs are still taking it slow when it comes to preparing for a life post-cookie. But there are some simple things they should be doing right now in terms of first-party data collection, whether the third-party cookie goes away or not.

Cookies

Cookies Audience First-Party Cookies Impressions

31. Steve Latham – taking an Encore at Flashtalking

Paleo AdTech

DECEMBER 10, 2023

TruEffect used redirects or installation behind the customer’s firewall to serve ads from the brand’s domain (actually a subdomain like ads.brand.com), enabling a first-party cookie that was more persistent and available than third-party approaches.

Non-Profit

Non-Profit Ad Server First-Party Cookies Machine Learning

31. Steve Latham – taking an Encore at Flashtalking

Paleo AdTech

FEBRUARY 1, 2022

TruEffect used redirects or installation behind the customer’s firewall to serve ads from the brand’s domain (actually a subdomain like ads.brand.com), enabling a first-party cookie that was more persistent and available than third-party approaches.

Non-Profit

Non-Profit Ad Server First-Party Cookies Machine Learning

Publishers Fear Ad Revenue Slide with First-Party Cookies Under Threat

VideoWeek

MAY 15, 2024

In the years since Google first announced its decision to remove third-party cookies from its Chrome browser, one consistent refrain spoken at conferences and written in think pieces is that publishers should invest in first-party data.

First-Party Cookies

First-Party Cookies Cookies GDPR Advertising

23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

NOVEMBER 28, 2023

RTB), which uses real-time auctions to buy guaranteed ad impressions in advance from specific publisher sites. The event resulted in about 17,000 page views in the following five days, with an average viewing time of over 12 minutes and an impressive engagement rate of 308%.

Marketing

Marketing First-Party Cookies SEO Audience

Why we care about adtech: The complete guide

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time.

First-Party Cookies

First-Party Cookies Cookies Impressions Ad Exchange

Why I’m glad third-party cookies are dying

Martech

MARCH 14, 2022

In 2023, Google says it will stop supporting third-party cookies in its Chrome browser , which represents about two-thirds of the global browser market. Google is following the lead of Apple and Mozilla, which already block those kinds of cookies in their Safari and Firefox browsers. The problem with third-party cookies.

Cookies

Cookies First-Party Cookies Conversion Impressions

The Future of Advertising – The biggest changes coming to online marketing in 2022NEW

NewProgrammatic

FEBRUARY 24, 2022

Third-party cookies became the villain of the story and digital advertising started developing in a completely different direction. While relying on data, and especially third-party cookie data, used to be considered the most efficient method of targeting, it’s always been unclear whether it pays off.

Advertising

Advertising Cookies Marketing Video Ads

AdTech Trends

6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

What’s happening with cookies?

Trending Sources

How Third-Party Cookies Elimination Will Affect Programmatic Ecosystem

MediaMath Identity – LiveIntent

Digital Advertising Needs a New Class of Cookies

The future of data management platforms in the era of CDPs

Digiday+ Research: A guide to the top 10 ID alternatives for publishers

5 First-party Data Strategies For Publishers in 2023

31. Steve Latham – taking an Encore at Flashtalking

31. Steve Latham – taking an Encore at Flashtalking

Publishers Fear Ad Revenue Slide with First-Party Cookies Under Threat

23 Digital Marketing Trends You Can’t Ignore in 2024

Why we care about adtech: The complete guide

Why I’m glad third-party cookies are dying

The Future of Advertising – The biggest changes coming to online marketing in 2022NEW

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