Martech
MARCH 15, 2022
DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time. This decision is made the instant an ad impression is available on a publisher’s website or app, depending on the advertiser’s requirements. First-party cookies. Demand-side platforms.
Media Math
MAY 31, 2022
LiveIntent provides the nonID connected to each impression to the connected SSPs. Advertisers can target LiveAudiences curated by LiveIntent or build proprietary audiences with their first-party data put into packages that can be targeted in their DSP. identity module on over 4,000 websites. How do you see the future of?identity?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Paleo AdTech
DECEMBER 10, 2023
TruEffect used redirects or installation behind the customer’s firewall to serve ads from the brand’s domain (actually a subdomain like ads.brand.com), enabling a first-party cookie that was more persistent and available than third-party approaches.
Martech
MARCH 14, 2022
Why first-party tracking is a better choice. I’ll let you in on a little secret: You don’t need third-party cookies to tell that performance story. You just need first-party cookies on your website, like the kind that Google Analytics runs on. You can see this in the Lead Pipeline Dashboard below.
Ad Monsters
FEBRUARY 13, 2024
But as the report warns, “Essential event-based impression and click counting are only temporarily supported, later moving to aggregated reporting. ” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad.
Martech
MARCH 6, 2023
. “Any company that has an identity graph — and Lotame is one of those; there’s definitely a handful of strong players in the space — is able to collect data in environments where third-party cookies are not accessible, whether it’s attached to a first-party cookie, or other digital identifiers such as CTV IDs or customer IDs.
Monetize More
JUNE 7, 2022
Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites. This is in opposite to first party cookies , or those used by the publisher themselves and are unaffected by the change. What’s it used for and why should publishers care?
Expert insights. Personalized for you.
108 
Let's personalize your content