Cookies Demand Side Platform eCommerce 
Marketing Dive
JUNE 17, 2025
Santiago/Getty Images via Getty Images Disney Advertising and Amazon Ads today (June 17) integrated Disneys Real-Time Ad Exchange (DRAX) and Amazon Demand-side Platform (DSP), per details shared with Marketing Dive. Santiago via Getty Images Cookies get another stay of execution — but have marketers already moved on?
Marketing Dive
JUNE 18, 2025
Early tests of the integration, which is run through Amazon’s demand-side platform (DSP), helped advertisers reach 40% more unique viewers without altering their budgets while reducing ad redundancy by 30%. © 2025 TechTarget, Inc. or its subsidiaries. All rights reserved.
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VideoWeek
DECEMBER 6, 2024
IPG Acquires Retail Data Business for Nearly $100 Million, and Sells Huge US-based agency holding group Interpublic Group bolstered its retail and commerce media capabilities this week, buying ecommerce data business Intelligence Node in a deal reported by the Wall Street Journal to be worth nearly $100 million. Read more on VideoWeek.
VideoWeek
AUGUST 23, 2024
This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. This included Google’s own Privacy Sandbox set of tools, designed to enable targeting and measurement without cookies. The data will be available on the DSP in the UK, US, Canada and Australia.
VideoWeek
NOVEMBER 3, 2023
The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms. By integrating the IRIS_ID with Equativ, we look forward to providing advanced ad decisioning capabilities that are unique in the marketplace,” said Sean Holzman, EVP Ad Platforms and Agencies at IRIS.TV.
VideoWeek
OCTOBER 6, 2023
Adlook Integrates Topics API into DSP Adlook, a demand-side platform (DSP), has announced its integration with Topics API, a Privacy Sandbox tool for behaviour-based targeting. The sources noted that the fee would jump to €13 on mobile, owing to commissions charged by Apple and Google’s app stores.
AdvertiseMint
JANUARY 24, 2024
Think about it like this: instead of baking cookies one by one, you’re using a cookie-making machine that pops them out perfectly, non-stop. These platforms do all the hard work for digital advertisers and business owners. The right platform could transform your ads efforts and ROI.
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