YieldBird

NOVEMBER 10, 2023

Focus on high-quality, engaging ad formats to attract more advertisers and increase your CPM. Enhance Targeting Strategy In the quest for higher CPMs, publishers must align their inventory with advertisers’ needs. The timing couldn’t be better, with RPMs surging during this period.

Viewability 98

Viewability Impressions Conversion Rate CPM 98

Monetize More

JULY 8, 2022

Higher average CPMs and higher fill rates – You can set up rules based on bids or other relevant factors (like viewability) that ensure only those ads which meet certain criteria get served while others are blocked out completely! Improved transparency which leads to increased CPMs. How to Set up In-App Header Bidding?

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Monetize More

DECEMBER 26, 2022

What’s more, in this era of ad blocking, third-party cookie blocking, and ever-increasing privacy regulations, advertisers cannot simply and easily intrude on the digital wanderings of a consumer. Third , while the publisher has the potential to increase his revenue, the CPM will fall off with refreshing. Let’s Recap.

Viewability 52

Viewability CPM Ad Inventory Ad Space 52

Automatad Inc.

JANUARY 23, 2024

Share Tweet Share Advertising without cookies is the talk of the media town! PAAPI enhances user experience through relevant ads, adding value to the website, such as increased traffic, ad viewability, and ad revenue. If PAAPI is used correctly, it can be strengthened by the data from Topics API and other cookie-less standards.

Audience 52

Audience Cookies Ad Server Viewability 52

Monetize More

APRIL 4, 2023

Here are the steps involved in PMP optimization: Define campaign goals : The first step in PMP optimization is to define the campaign goals, such as increasing revenue, improving ad viewability, or boosting engagement. Identify target audience : The next step is to identify the target audience for the campaign using first-party data.

Click Through Rate 75

Click Through Rate Audience CPC CPA 75

Digiday

JUNE 8, 2022

Identity technologies are the backbone of programmatic advertising, which has been dependent on tracking user data and third-party cookies for decades. In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. Does this solution use third-party cookie data?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Impressions 69

Monetize More

OCTOBER 13, 2022

Let’s say, your video ads have over a 75% viewability rate, our dynamic floor algorithm adjusts the price floors based on user browsing history, cookies, etc. When a browser has more cookies, it can provide better tracking capabilities for buyers who are willing to spend more for users with more LTV (lifetime value).

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

VideoWeek

JUNE 24, 2022

The Interactive Advertising Bureau (IAB) US released its Intrinsic In-Game (IIG) Measurement Guidelines to address ad viewability, inactivity and fraud for ads that form a seamless part of the gameplay environment. UK Shifts to Opt-Out Model for Cookie Consent, read on VideoWeek. Discovery the first to participate.

Ad Tech 98

Ad Tech Agency Media Audience 98

VideoWeek

MAY 26, 2023

This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” “We want to be able to put a measure on it that goes beyond a CPM.”

Viewability 52

Viewability Non-Profit Agency Ad Tech 52

Brid.tv

JUNE 26, 2023

There is no other contender with higher CPM rates than Google. Additionally, these auctions feature some of the largest and most elite SSPs globally, which is how they ensure maximum CPMs to their publishers. This network lets publishers monetize videos with top-quality demand at premium rates.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Automatad Inc.

MAY 9, 2023

Video ads boost CPM rates. That means higher CPMs and, thus, more ad revenue. However, with the growing number of privacy laws and a cookie-less future, context-based targeting is the best. Increase ad viewability. Increasing ad viewability means increasing the opportunity to get your video ads viewed.

Video Ads 52

Video Ads Ad Server Banner Ad network 52

MobileAds

JANUARY 25, 2021

Campaign optimization, i.e. CPM, CPC, CPA, eCPM, conversion tracking, fixed cost, etc. Tracking ads on a desktop: The redirecting the client gives each platform the ability to drop or read a cookie. Tracking ads on mobile: Cookies not supported. Mobile or desktop ad serving. Video ad serving. This facilitates.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Monetize More

APRIL 13, 2023

In Open Bidding, server-to-server connections are used, which are faster than page tags, resulting in a reduction in page latency and increase in ad viewability and greater yield. 30-40% revenue boost & increased CPM rates. CPM for Wuxiaworld.com after implementing MonetizeMore Demand. Bidding time optimization.

Header Bidding 52

Header Bidding Ad Server Impressions Ad Inventory 52

Adtelligent

OCTOBER 6, 2021

Through auctions, publishers offer their inventory in an ad exchange with a minimum price per thousand impressions (CPM), and advertisers place their bids; the highest bid wins. Worse cookie matching. Due to the need for cookies to be synchronized between Google’s servers and ad exchanges in the bidding process.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? got rid of all advertising and tracking cookies last July. You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said. We took a slightly different approach.

Cookies 128

Cookies Marketing Retargeting CPC 128

Brid.tv

SEPTEMBER 30, 2022

First, the CPM for pre-rolls is higher, so publishers can earn more money. Keep in mind, however, that most browsers only allow autoplay if the video has been muted, so you might miss out on some high-CPM ads that rely on audio. Maximize Viewability With a Floating Video Player. How Many Pre-Roll Ads Can You Queue Consecutively?

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

Martech

MARCH 15, 2022

The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data. Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc.

First-Party Cookies 128

First-Party Cookies Cookies Impressions Ad Exchange 128

YieldBird

JANUARY 31, 2025

– Key challenges include: Fully transitioning to a post-cookie environment developing new user identification methods that are both effective and compliant with regulations. Revenue optimization AI supports dynamic CPM forecasting and better utilization of ad inventory. So we also look to increase revenues.

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52