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How Curation Is Transforming Programmatic Advertising in the Post-Cookie Era

YieldBird

However, the industry is shifting, with supply-side platforms (SSPs) now taking a leading role in curation to reduce dependence on third-party cookies. These curated packages might include audiences browsing certain content categories, showing specific purchase intent, or even inventory with high viewability scores.

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DoubleVerify, IAS develop attention measurement solutions for Snap

Marketing Dive

The launch of the solution marks an expanded partnership between Snap and DoubleVerify, which already offers fraud, brand suitability and viewability measurement on Snapchat. The new product is available globally on Snapchat and is set to expand to other platforms throughout 2025, per release details. © 2025 TechTarget, Inc.

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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

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Programmatic 101: How Does Contextual Targeting Work?

Basis

Cookie Free. As marketers prepare for the eventual demise of third-party cookies , contextual targeting offers a tried-and-tested, cookie-free solution that brands can ( and should! ) start testing and refining now. Cost-Efficient. Reach Niche Audiences.

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Privacy Sandbox’s Latency Issues Will Cost Publishers

AdExchanger

The advertising industry has reached a critical juncture with cookie deprecation testing in Chrome. Google’s Privacy Sandbox aims to reduce cross-site and cross-app tracking while keeping online content and services free for all. Sounds idealistic – because it is.

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Server Side Header Bidding & taking the hybrid approach?

Monetize More

S2S is excellent for campaigns that require high viewability rates as ad rendering is much faster than that from client side header bidding. One of the significant challenges faced is cookie mismatch or cookie syncing latency. Client-side header bidding does not face the same problem since the cookies are stored in the browser.