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Click Fraud Protection Service Polygraph Identifies ‘Retargeting’ Scam Affecting High Value Search Advertisements

Martech Series

Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Cybersecurity firm Polygraph has identified a devious click fraud scam affecting high value search advertisements, costing advertisers millions of dollars every day.

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Mobile Insights with InMobi: Q&A with Rohit Dosi on Search Advertising and Microsoft in India

InMobi

This is our new Q&A series, where we sit down with leading mobile marketing and in-app advertising experts to get their take on the current state of the world. For this interview, I sat down with Rohit Dosi, Business Head of Microsoft Advertising at InMobi, on July 13. Tune in now to hear the whole conversation!

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Online Advertising for Business: Creating the Perfect Plan That Gets the Customers You Want

AdvertiseMint

But here’s the good news – online advertising opens up a whole new world to grow your business. Source: Johntalk.com Ad spending in the US digital advertising market is expected to hit $271.20 Internet advertising lets you reach way more people than traditional methods like print ads or commercials.

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6 Proven Advertising Strategies for Online Success

Single Grain

When it comes to advertising strategies, an important question that marketers ought to ask themselves is: “How do I make my brand stand out online amid the competition?” With how digitized our world is, online advertising has become increasingly saturated. Get My Free Marketing Plan What Is an Online Advertising Strategy?

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8 B2B Digital Marketing Case Studies to Inspire You

Single Grain

With so many digital marketing tactics available, it can be challenging to know which ones will work best for your B2B business. That’s why we’ve put together a collection of eight B2B digital marketing case studies to inspire you. It has helped them stand out in a crowded market, making them a staple in their industry.

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10 Benefits of Google Ads to Skyrocket Your Business Growth

Single Grain

This is the premier place for advertising if for no other reason than: The average business sees a 4.4% conversion rate when they create online ads on Google. Google has various search partners, which attract lots of website traffic, enhancing your visibility.

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Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

In this guide, I will not only provide a curated list of the top ten choices, but I will help you select the best paid search marketing agency for your business. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing? The Benefits of PPC Advertising. Top 10 Paid Search Marketing Agencies.

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