Digiday

FEBRUARY 12, 2023

ChatGPT is a “catalyst for publications to have conversations around the topic,” said Francesco Marconi, a computational journalist and co-founder of real-time information company Applied XL. Embracing the new There’s nothing new about AI technology being implemented in newsrooms.

Machine Learning 92

Machine Learning Media Conversion 92

VideoWeek

MAY 23, 2022

And analytics also has tools for mapping out user behaviour, tracking conversions (which can be ecommerce purchases, or other campaign goals), and attribution. Where hard identifiers are missing, GA4 turns to machine learning and data modelling to fill in the gaps. What’s Changing?

Machine Learning 52

Machine Learning eCommerce Advertising Conversion 52

Monetize More

JUNE 2, 2022

Since this is an automated media buying process, they rely on AI or machine learning algorithms. Advertisers are willing to pay more in this case due to higher CTRs and high ticket conversions. In some instances, due to low fill rate, ad units are replaced by blank ad impressions which is a loss in ad revenue for publishers.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Single Grain

AUGUST 3, 2023

These social media channels offer limitless opportunities to create eye-catching ads to increase conversions. However, advertisers should create these video ad formats: Rewarded Outstream CTV Bumper pre-rolls Facebook and Instagram Why do these ad formats generate the most conversions? Take a look at this ad by Crocs. Already, 61.4%

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52

Digiday

OCTOBER 10, 2022

Machine learning [ML] and AI are at its core,” said Vadim Supitskiy, Forbes’ chief technology officer. The longer readers spend on a page, the more time publishers have to serve them ads, potentially increasing ad clicks and conversions. The conversation around privacy and how data is used has shifted a lot,” he said. “The

Machine Learning 66

Machine Learning Audience Ad Targeting Media 66

Single Grain

JULY 5, 2023

” Use Iterative Conversation: Feel free to ask follow-up questions or ask GPT-4 to go deeper into a topic. GPT-4 is capable of maintaining context within a conversation, which allows you to dig deeper into topics over the course of multiple questions. Other formats include: Lists: When you need a series of items or steps.

Marketing 52

Marketing SEO A/B Testing Pop-Up 52

Single Grain

JULY 21, 2023

It is highly customizable, includes templates and provides nearly 100 prompts and tools, allowing you to streamline content for multiple platforms and needs: Or you can simply choose from a variety of prompts and fill in the blanks. Start a Blank Document, provide your target keyword and paste your AI-generated text into INK.

SEO 52

SEO Machine Learning Audience Media 52