Digitas, Wpromote, Known and Critical Mass are 2024 Digiday Media Buying and Planning Awards finalists
Digiday
MARCH 19, 2024
Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors. Notably, non-brand conversions surged by 33%, revenue increased by 77% and ROAS improved by 2%.
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