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Digitas, Wpromote, Known and Critical Mass are 2024 Digiday Media Buying and Planning Awards finalists

Digiday

Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors. Notably, non-brand conversions surged by 33%, revenue increased by 77% and ROAS improved by 2%.

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Digitas, Wpromote, Known, Critical Mass and Juice Media are 2024 Digiday Media Buying and Planning Awards finalists

Digiday

Digitas and CVS combined forces into one total search team and crafted a bespoke search trends tool, leveraging machine learning to drive insights and stay ahead of changing consumer behaviors. Notably, non-brand conversions surged by 33%, revenue increased by 77% and ROAS improved by 2%.

Media 71
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Shopify, Frequence, Piano and Slate are among this year’s Digiday Technology Awards finalists

Digiday

Evie, a YouTuber and founder of LongHairPrettyNails, used Linkpop to support her most recent product launch and was able to increase social sale conversions by more than 600%. Her large social following benefited from never having to leave their chosen social media app to make a purchase. Best CRM Platform Act!

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What is CRM and how does it support marketing?

Martech

Verint’s Customer Engagement Platform was marked as an impressive niche option due to its omnichannel capabilities and analytics tools. Healthcare providers. CRM systems’ ability to synchronize and share vital health information makes them key assets for hospitals, doctors and other healthcare providers. Hotels and hospitality.

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Biggest Tech Acquisitions and Funding Highlights from 2022

Martech Series

Despite so many economic uncertainties in 2022, companies took a step ahead and the pace of mergers in the IT and tech industry were quite impressive. In order to increase its presence in the healthcare IT business, Oracle purchased Cerner on June 7. Cerner is a provider of digital information systems for the healthcare industry.

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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. MRP Prelytix is an enterprise-class predictive ABM platform. The platform consumes 1.5

Marketing 112
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Best Metaverse Marketing Agency: Top 10 Choices for 2022

Single Grain

They offer conversion rate optimization services like CRO audit, website personalization, split testing, and qualitative customer surveys to enable your business to understand your target audience and get the maximum value from your marketing spend. They help you create NFT collections as they consider NFTs the foundation of your metaverse.

Agency 59