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A marketer’s 2022 guide to Marketo: What it does today

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Targeted, personalized display ads.

ROI 117
ROI Machine Learning Conversion Rate GDPR 117
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16 marketing automation platforms your organization should consider

Martech

FEBRUARY 25, 2022

Connecting the CRM to the rest of the business then leveraging customer data from marketing and success interactions to automate personalized nurture emails, SMS messages, and chats through channels like Conversations or WhatsApp. Tools include a unified inbox called Conversations, knowledge base tools, and customer feedback measures.

Marketing 120
Marketing Manufacturing Communications Healthcare 120
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