VideoWeek

DECEMBER 6, 2024

Restrictions on pharmaceutical ads look likely, says Madison and Wall’s CEO, CFA and principal Brian Wieser. And this would hit TV particularly hard, since pharmaceutical companies invest heavily in TV. Kennedy as his health secretary. M&W forecasts a 6.1

Advertising 52

Advertising Retail Pharmaceuticals Media 52

Basis

JANUARY 11, 2024

Pharmaceutical marketers today have their work cut out for them. On the other, signal loss in digital advertising, created by factors like Apple’s App Tracking Transparency, digital advertising regulation , and the loss of third-party cookies, is changing how advertisers can target consumers and assess campaign performance.

Pharmaceuticals 96

Pharmaceuticals Healthcare Audience Education 96

Basis

JANUARY 24, 2024

But 2024 will bring even more drastic change in this area, as Google finally deprecates third-party cookies in Chrome after numerous delays. For healthcare and pharmaceutical advertisers, this shift adds yet another layer of targeting and measurement complexity to an industry that is already wrought with privacy-related regulations.

Pharmaceuticals 52

Pharmaceuticals Healthcare Advertising Cookies 52

Basis

DECEMBER 1, 2023

In addition to adapting to these factors specific to the healthcare industry, advertisers in the space are making substantial changes to meet the demands of the digital advertising world, including Google’s long-delayed deprecation of third-party cookies in Chrome in the second half of 2024.

Pharmaceuticals 52

Pharmaceuticals Healthcare Marketing Brand Lift 52

Martech

MARCH 30, 2022

The conversation around marketing technology has really classically been kind of, ‘I have this set of tools, what should I do with them?’” We barely had implemented our DMP from Adobe,” she said, when we realized “that’s going to be an antique within 24 months because of the deprecation of cookies. Cesar Brea of Bain and Co.

Marketing 114

Marketing Pharmaceuticals MarTech Cookies 114

Digiday

JUNE 13, 2022

Not every single conversation that we’ll have with brands will result in a commercial opportunity. the clients that have registered interest in exploring metaverse activations or some other Web3 expression are in more highly-regulated areas: financial services and pharmaceuticals. I’d rather just take a longer-term view.

Agency 69

Agency Media Pharmaceuticals Education 69

VideoWeek

APRIL 21, 2023

Google Releases Results for Cookie-Free Campaign Tests Google released a new set of results this week testing the performance of cookie-free campaigns, compared with campaigns which use third-party cookies. Google found that advertiser spend, as a proxy for reach, was down y 2-7 percent compared with cookie-based targeting.

Agency 52

Agency Media Audience Cookies 52