Martech Series

NOVEMBER 15, 2022

New integration with HCL Commerce helps online retailers build a better customer experience for a privacy-first world. ZineOne infuses its patented machine learning into HCL Software products, such as HCL Commerce, DX, Unica Campaign, and Discover to deliver transformative results.”.

Conversion 81

Conversion Conversion Rate eCommerce Machine Learning 81

Martech

OCTOBER 19, 2022

Traditional media ads can’t measure the true ROI of media campaigns in real-time. What is a retail media network? Access to a large pool of publishers means advertisers can get a better ROI. What is a retail media network? Retail profit margins tend to be slim — in the 3% to 4% range. Was it the creative?

Advertising 123

Advertising Marketing Ad Exchange Retail 123

illumin

OCTOBER 20, 2023

Lastly, contextual targeting improves return on investment (ROI) for advertisers. By displaying ads to a relevant and engaged audience, the likelihood of generating conversions and achieving campaign objectives increases. This leads to higher ROI compared to generic or irrelevant placements.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Single Grain

MAY 1, 2023

The brand still made a positive ROI and was able to 2X their ad spend to attract more potential customers. Though enhancing brand visibility was crucial, they wanted to approach Amazon advertising in a smart way to cut costs and generate a better conversion rate while maintaining an impressive ROAS. 246 hours in three months.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

The Ad Tech Blog

APRIL 30, 2024

Advancements in AI and machine learning have significantly influenced the development of AR technology. Metrics and Measurement Measuring user engagement in AR advertising involves tracking various metrics such as dwell time, interaction rates, and conversion rates. Can AR advertising be used in any industry?

Advertising 130

Advertising Conversion Rate Real Estate Machine Learning 130

Single Grain

DECEMBER 23, 2019

One of the biggest trends in Pay-per-Click (PPC) advertising for 2020 will be automation – the use of artificial intelligence (AI) and machine learning (ML) to automate labor-intensive tasks associated with Google and Bing ads. Google’s AI system automatically optimizes for conversions in each auction. Trend #1: PPC Automation.

Machine Learning 96

Machine Learning Video Ads Conversion SEO 96

Digiday

NOVEMBER 20, 2022

For this report Digiday+ Research surveyed 388 industry professionals at organizations including agencies, brands, retailers and publishers to uncover how they’re currently using data-driven personalization and natural language processing — and how they plan to incorporate the technologies in the future. How would that work?’

Marketing 68

Marketing Retail Ad Targeting Conversion 68