Martech

OCTOBER 19, 2022

What is a retail media network? Programmatic direct is buying a guaranteed number of ad impressions on specific websites or from selected publishers. Programmatic advertising costs can vary because they are priced by cost per 1,000 ad impressions. What is a retail media network? How much does it cost?

Advertising 124

Advertising Marketing Ad Exchange Retail 124

InMobi

JULY 13, 2016

Originally published on Mobile Marketer In the age of data-driven digital and mobile marketing, where mobile ad spend is forecast to account for 72 percent of United States digital ad spend by 2019, we are at a critical inflection point of changing the mobile advertising currency from impressions to audience segments. Who is your audience?

Audience 52

Audience Advertising Machine Learning Ad network 52

illumin

OCTOBER 20, 2023

For example, an electronics retailer may choose categories such as “technology,” “gadgets,” or “computers” to reach potential customers interested in those areas. This targeted approach allows for more efficient use of advertising budgets and can result in higher conversion rates.

Advertising 52

Advertising Audience Machine Learning Conversion Rate 52

Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. Engagement with Paid Ads: Impressions, CTR, CPC/Mille, Conversions, etc.

Marketing 102

Marketing Conversion Rate Click Through Rate Cookies 102

Single Grain

MAY 1, 2023

Though enhancing brand visibility was crucial, they wanted to approach Amazon advertising in a smart way to cut costs and generate a better conversion rate while maintaining an impressive ROAS. Results: Better Conversion Rate With this machine learning approach, the advertisers generated 1,982 new conversions.

Advertising 88

Advertising Machine Learning Pharmaceuticals Conversion 88

Single Grain

JUNE 26, 2019

Machine Learning: Machine learning is a whole other topic, but essentially, it uses the data that NLP interprets to “teach” itself about future actions. As an example, last year retailer Asos reported a 300% increase in orders by using their new “fashion bot” Enki. Impressive, right? more people.

Machine Learning 97

Machine Learning Marketing Banner Fashion 97

Monetize More

MAY 8, 2023

Site visitors will now be shown more relevant and personalized ads when they are most interested to learn about your products and services. Retailers can use lifestyle images and short text with their Google Merchant Center catalog to deliver more relevant ads. Measure incremental impact with Conversion Lift experiments.

Audience 52

Audience A/B Testing Click Through Rate CPA 52