5 tips for Performance Advertisers to #WinWithVideo
InMobi
OCTOBER 3, 2016
Video consumption is rapidly shifting from 47 inches to 4.7 inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled.
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