The Ad Tech Blog

JULY 14, 2024

This transparency builds trust between users and advertisers, leading to better engagement and conversion rates. The GDPR and CCPA set strict guidelines for data collection, processing, and storage, and non-compliance can result in hefty fines and legal actions.

Mobile Ads 130

Mobile Ads GDPR Machine Learning Conversion Rate 130

Digital Ad Blog

MAY 26, 2025

GDPR, CCPA), is limiting marketers ability to target audiences with precision. Retargeting, lookalike modeling, and behavior-based segmentation are all affected, reducing the effectiveness of traditionally high-performing tactics. Owned channels often demonstrate lower acquisition costs and higher post-conversion engagement.

Media 59

Media SEO Marketing Healthcare 59

Single Grain

APRIL 28, 2025

Intent-driven ABM campaigns can reduce sales cycles by up to 30% and significantly increase conversion rates. Privacy regulations : Navigating GDPR, CCPA, and other data privacy laws. Effective ABM strategies leverage intent data to personalize outreach, align sales and marketing efforts, and time interventions precisely.

ROI 52

ROI Conversion Rate Manufacturing Education 52

Smart-Hub

MARCH 14, 2022

In response to the privacy-breach concerns, governments and big companies came up with regulations, policies, and data tracking restrictions ( ePD , GDPR , ITP , ETP , etc). But the industry must certainly move on, and advertisers must find a way to run cookieless targeting, cookieless retargeting, and cookieless attribution.

Cookies 52

Cookies Advertising Retargeting Ad Tech 52

InMobi

MAY 11, 2021

This could then help them calculate the overall conversion rate, to see if people actually went from watching the video to visiting your site to signing up. Benefits of KPI-Based Campaigns KPI-based campaigns are poised to make a comeback, especially on the in-app side.

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

Lemonads

OCTOBER 14, 2020

True Server-side A/B Split Testing Optimize your landing pages for conversions with A/B testing capabilities on both our standard landing pages and AMP pages. Track visitor behavior, test variations with new elements, layouts, and/or designs, and increase your conversion rates. Go to conversion goals: And the trick is done!

Conversion 52

Conversion A/B Testing CPA GDPR 52

MNTN

AUGUST 23, 2023

For years, brands have relied on cookies to collect valuable data about consumers and retarget them with advertisements after they leave the brands’ sites. Cookieless attribution uses innovative technologies and methodologies to track user interactions and secure conversions.

Cookies 52

Cookies GDPR Conversion Conversion Rate 52