Demand Generation Funnel: 10 Metrics & KPIs to Measure Success
MNTN
JULY 12, 2022
For both owned and paid media, you need to carefully monitor the people, platforms, and content associated with your brand. Popular demand generation KPIs include funnel conversion rates, customer lifetime value, cost per lead, cost per acquisition, and average deal size. Cost Per Lead (CPL). Return On Investment (ROI).
Let's personalize your content