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TOP 15 Facebook Metrics to Track or Ignore in 2021

Karola Karlson

Facebook metrics help you understand your campaign performance. Your Facebook ad campaign metrics also indicate whether you’re getting a positive ROI (return on investment). All in all, it is crucial that you measure your Facebook ad performance on a regular basis, ideally every week. GIF source.

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6 Reasons Why Video Ads Are the the Future of Advertising

Automatad Inc.

Video advertising refers to using video as a format to serve engaging ads that deliver a short brand message to the audience. Publishers can create video ad spaces on their websites and sell them to advertisers through various programmatic means or direct deals. Video ads on mobile are easier to share than on desktop.

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Mobile Ad Creatives Best Practices with InMobi and Celtra [New Report]

InMobi

What do the very best mobile ad creatives look like, and what kinds of results can they drive for in-app marketing campaigns? Why targeted audiences should see customized mobile ad creatives. Why targeted audiences should see customized mobile ad creatives.

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Understanding CPM: The Key Metric for Publishers’ Revenue Generation

Automatad Inc.

Thus, it’s no surprise that brands invest heavily in online advertising to reach targeted customers. This attention of the buyers gives both publishers and advertisers a chance to increase their revenue through ads. Why Is Understanding CPM Important for Publishers? CPM is one among them. How Is CPM Calculated?

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Deep Dive into RTB Strategies and Margin Types for Maximum Impact

Smart-Hub

However, you need to know more than the RTB definition to make the most of your ad exchange. Book Your Free Consultation Spot Request a Callback What Does RTB Mean? RTB eliminates all these processes and allows advertisers to deliver their ads to the most relevant audiences within just a couple of seconds (or even faster).

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How Much Do Facebook Ads Cost – [2021 New Data]

Karola Karlson

But first, here’s a quick answer to your question, based on research by Revealbot. As you can already see from the two charts above, the Facebook ads cost can vary a lot based on your Facebook ad campaign setup. Start with this Facebook ad audit to ensure you’ve got everything set up correctly.

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20 Benefits of Advertising via Online Channels

Single Grain

Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? How Are These Benefits of Advertising Online Useful for Your Brand? Approximately 81% of consumers rely on researching brands online, be it through reviews or through the brand’s website directly. That’s right.