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What Is Performance Marketing? The Complete Guide for Advertisers

MNTN

Create Performance Targets. How will you decide if your performance marketing campaign was a success? Creating targets, or goals, helps you measure your successes and learn from your failures. Let’s take a look at some of the top KPIs you may choose to measure during your performance marketing campaign.

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B2B Performance Marketing: Everything You Need to Know

MNTN

Create Performance Targets. For your performance marketing campaigns to succeed, you need to set performance targets. Key performance indicators (KPIs) are measurable metrics you can set for each campaign that will tell you whether you’ve succeeded in your goals. Conversion Rate (CR).

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How to Create a Winning Local PPC Strategy for More Conversions

Single Grain

Track Performance: Run the campaigns for a set period, usually a few weeks or a month. Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. Analyze and Optimize: Analyze the performance of each campaign.