MNTN

JANUARY 13, 2023

Create Performance Targets. How will you decide if your performance marketing campaign was a success? Creating targets, or goals, helps you measure your successes and learn from your failures. Let’s take a look at some of the top KPIs you may choose to measure during your performance marketing campaign.

Advertising 52

Advertising CPA Marketing Brand Awareness 52

MNTN

NOVEMBER 22, 2022

Create Performance Targets. For your performance marketing campaigns to succeed, you need to set performance targets. Key performance indicators (KPIs) are measurable metrics you can set for each campaign that will tell you whether you’ve succeeded in your goals. Conversion Rate (CR).

Marketing 52

Marketing Conversion Rate Native Advertising ROI 52

MNTN

JUNE 11, 2024

Create Performance Targets How will you decide if your performance marketing campaign was a success? Creating targets, or goals, helps you measure your successes and learn from your failures. Cost per Acquisition (CPA) Cost per acquisition (CPA) refers to how much it costs your company to acquire a new customer.

Marketing 52

Marketing CPA Brand Awareness Conversion Rate 52

Single Grain

JULY 31, 2023

Track Performance: Run the campaigns for a set period, usually a few weeks or a month. Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI. Analyze and Optimize: Analyze the performance of each campaign.

Conversion 52

Conversion Geo targeting Click Through Rate A/B Testing 52

InMobi

JULY 18, 2023

While for smaller brands this percentage is likely to be lower, the higher conversion rate does lead you to the assumption that the majority of App Store search installs are coming from brand terms. You won’t get fired for the CPA numbers coming back from Apple Search Ads.

CPA 52

CPA Entertainment Conversion Conversion Rate 52