Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. The hope is that all of this will lead to greater ROI. Retargeting. Retargeting What’s the best way to juice your numbers?

Retargeting 99

Retargeting Non-Profit ROI Conversion 99

Single Grain

APRIL 27, 2025

ROAS differs from ROI (return on investment) in that it focuses specifically on advertising efficiency rather than overall profitability. While ROI accounts for all costs associated with a campaign (including production, labor, etc.), Heres how you can retarget your users to benefit your bottom line.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. First-party audiences can be activated in programmatic media to: Deepen consumer relationships through personalization and retargeting. The outcome was above average ROI for this first-party lookalike compared to other third-party purchase-based targets. Considerations.

ROI 102

ROI Control Group Audience Cookies 102

Single Grain

JUNE 13, 2023

Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. Grin ) Micro-influencers account for half of all influencers.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102