Digital Remedy

FEBRUARY 19, 2025

In Part 1 of our Intro to Incrementality series , we covered the basics of how incrementality analysis helps marketers uncover the true impact of their advertising by comparing two groups: Exposed Group those who saw ads. Control Group those whodid notsee ads. External Noise : Uncontrollable variables (e.g.,

Control Group 66

Control Group A/B Testing Impressions Cookies 66

PubMatic

MAY 5, 2025

Sell-side targeting has shown the ability to target audiences with greater transparency, better targeting, and stronger ROI, helping campaigns double their reach, increase viewability, and CTR. Prove Real Impact with Ghost Bidding When budgets tighten, every impression must prove its worth. The result?

ROI 58

ROI Control Group CPM Viewability 58

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. The hope is that all of this will lead to greater ROI. Maybe the anxiety isn’t so dramatic after all.

Retargeting 99

Retargeting Non-Profit ROI Conversion 99

Martech

JANUARY 3, 2023

How to ensure first-party data drives ongoing ROI for CPGs. brand lift survey, ad impression/frequency management) rely heavily on third-party cookies. The outcome was above average ROI for this first-party lookalike compared to other third-party purchase-based targets. CPGs and third-party audiences. Considerations.

ROI 102

ROI Control Group Audience Cookies 102

The Ad Tech Blog

MAY 30, 2024

In a study, rats treated with low-dose MB showed a 66% improvement in memory retention compared to a 31% improvement in the control group. Inadequate media planning can lead to missed opportunities and lower return on investment (ROI) for advertising campaigns. FAQs What is ad memory retention?

Audience 130

Audience ROI Control Group Media 130

Single Grain

JUNE 13, 2023

Tomoson ) Influencer advertising generates up to 11 times more ROI than any other type of digital marketing strategy. Influencer Marketing Hub ) Influencer Marketing delivers an impressive 11 times the return on investment (ROI) compared to banner ads. Grin ) Micro-influencers account for half of all influencers.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

APRIL 27, 2025

ROAS differs from ROI (return on investment) in that it focuses specifically on advertising efficiency rather than overall profitability. While ROI accounts for all costs associated with a campaign (including production, labor, etc.), View-through attribution : Account for impressions that influenced conversions even without clicks.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52