Communications Demand Side Platform Viewability 
PubMatic
MAY 14, 2025
The agenda featured panel discussions, research presentations, and industry insights from across the ecosystem – including voices from demand side platforms (DSPs), agencies, and brands. Connecting Both Sides of the Ecosystem Bridging the gap between brand advertisers and mobile app publishers was another key theme.
SODP
JUNE 27, 2023
While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? Let’s look at some of the drawbacks of these platforms.
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Monetize More
JANUARY 18, 2023
Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience. It was the job of media planners to create media plans to target the right audiences and subsequently to communicate with the publishers that had access to those audiences.
Basis
APRIL 11, 2023
Many of the world’s largest brands are working to tout their green credentials and communicate their milestones—successes like innovating packaging to reduce waste or optimizing their supply chain to become net zero. But are they relevant to the digital advertising industry? Two birds, one stone?
Digiday
JULY 24, 2022
There’s enough demand for cheap, high viewable traffic that MFA publishers can scale these businesses profitably.”. No vendor wants to be just another commodity open auction demand partner. A big demand-side platform, for example, could decide not to buy impressions from these sites.
RevX
MAY 5, 2022
Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. Make sure to get clarity on: Whether the DSP (Demand-Side Platform) will provide not only click but also impression-level transparency? Add the new user privacy laws to that, and we are looking at a whole new puzzle.
VideoWeek
MAY 26, 2023
This covers video-tracked ads, impressions and related viewability metrics (including general invalid traffic detection) on CTV. IAS is honoured to be the first company to have attained this accreditation for CTV viewability.” It’s impossible to predict how audiences will respond but this could be an alternative.
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