Automatad Inc.
JANUARY 15, 2024
Data-driven targeting: Implementing programmatic video ads helps publishers reach a highly targeted audience with data analytics and predictive modeling and brings high CPM (cost-per-mille). *CPM CPM is the revenue model of programmatic advertising where the publisher gets paid for every thousand views the ad gets.
Smart-Hub
NOVEMBER 6, 2023
Get a Consultation For Free Contact us Defining Direct Advertising Direct advertising, in its essence, is a marketing strategy that involves businesses communicating directly with their target audience. ROI Comparison Programmatic advertising consistently outperforms direct advertising in terms of ROI.
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Smart-Hub
OCTOBER 3, 2023
Its role involves managing communication and transactions, streamlining the process for its clientele. Pricing Cost-per-impression (CPM) or cost-per-click (CPC) pricing models. Cost-per-mille (CPM) or cost-per-click (CPC) based on real-time bidding. Complexity in optimizing bids and targeting for maximum ROI.
Automatad Inc.
DECEMBER 1, 2023
Since video ads are highly efficient, their CPM value is high and has more demand. Given their short duration and non-skippable nature, bumper ads capture viewers’ attention and increase the viewability rate and ROI. Source The masthead ad slot has a high fixed CPM price, which may vary according to the market.
RevX
MAY 5, 2022
Inconsistent measurement, obscure metrics, and a general lack of supply chain visibility are some factors that stand between the advertiser and their campaign’s ROI. A transparent marketplace expands insights and allows more tangible ROI measurement. What’s holding advertisers back? is assessed. Inventory Quality. Data Privacy.
Martech
MARCH 15, 2022
It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. How is adtech changing the marketing landscape? The challenges of adtech.
Monetize More
OCTOBER 13, 2022
With Dynamic Floors, we are able to communicate price floors to all connected marketplaces as part of the bid request. You may know a bit about Bid Shading which is the buy-side programmatic market’s price floor strategy designed to minimize CPMs that extracts the lowest price from which SSPs can win bids.
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