Martech Series

JANUARY 5, 2023

This technique triggers the delivery of advertisements, notifications, or material to a smartphone that is just a few feet from a certain place using technologies like beacons, near-field communication (NFC), or augmented reality. Geo Targeting. Engage is a one-stop shop for push alerts that are geo-targeted.

Geo targeting 115

Geo targeting Marketing Brand Awareness Retail 115

InMobi

OCTOBER 3, 2016

inches, and communicating value propositions through mobile video is the next big gold standard. Mobile video’s telling effect on key downstream metrics such as click-through rates (CTR), conversion rates (CVR) and quality of users acquired is unparalleled. Video consumption is rapidly shifting from 47 inches to 4.7

Advertising 52

Advertising Geo targeting Conversion Rate Click Through Rate 52

Single Grain

JUNE 5, 2023

By making the buying process easier, you can increase conversion rates. 2) Create Enticing Ad Copy Ad copy is the key content that excites and convinces potential buyers to increase your website traffic, conversions, profitability, and ROI. It involves communicating directly with the audience through text, images, and videos.

Advertising 89

Advertising A/B Testing Geo targeting Audience 89

AdvertiseMint

JANUARY 18, 2024

Conversion Rate Optimization (CRO) Conversion rate optimization (CRO) means boosting the percentage of your website visitors who convert into customers. But it requires ongoing budgets for ads and specialists. It also nurtures prospective customers over time. Source: linkedin.com #7.

Marketing 97

Marketing SEO A/B Testing Conversion Rate 97

Martech

JUNE 1, 2022

Point-of-Interest targeting purchase. Weather-triggered targeting. Geo-fencing/geo-targeting. Voter-file targeting. It can help you have better ads created on your behalf, improve conversion rates, and more. Purchase receipt. Mail domain. B2B offline data. Blocklist/allowlist. Day-parting.

Marketing 126

Marketing Cookies Geo targeting First-Party Cookies 126

Single Grain

MAY 29, 2023

Geo-targeting: Geo-targeting allows advertisers to specify the countries, regions or cities where their ads will be shown. Similarly, determine the conversion rates for each country based on historical data or industry benchmarks. This ensures that the ads are seen by the intended international audience.

Conversion Rate 52

Conversion Rate Geo targeting A/B Testing Conversion 52

Single Grain

APRIL 25, 2022

How often can you communicate with them? What are the modes of communication? How do they refine the target audience? Strategic search for relevant keywords with a focus on conversion. Advanced campaign consultation, including geo-targeting and day-parting. Setting up conversion tracking and geo-targeting.

Agency 52

Agency Marketing A/B Testing ROI 52