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How publishers are fighting clickbait ads and protecting audiences

Digiday

As a result, clickbait, offensive and misleading ads are on the rise, finding their way onto publishers’ sites, directly impacting the reader experience and ultimately hurting revenue. “Users no longer tolerate sketchy offers or scams pushed by clickbait ads,” he said.

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The WIR: Vice to Shutter Website, Google Expands GenAI in Performance Max, and FuboTV Sues Sports Streaming JV

VideoWeek

The partnership helps advertisers direct spend towards quality news journalism, and screen out AI-generated or clickbait websites. The Trade Desk believes in the power of trusted journalism and the role of advertising in funding it,” said The Trade Desk CSO Samantha Jacobson. “We

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The WIR: German Broadcasters Cooperate on Streaming, Google Vows to Fight Breakup of Ads Business, and Publicis Posts Another Strong Quarter

VideoWeek

X is also testing a new “clickbait” style ad that cannot be blocked or reported, according to Campaign. Wavemaker Wins Extended Remit from Merlin Entertainment UK-based attractions and amusements business Merlin Entertainment has appointed WPP’s Wavemaker as its global media consultancy partner, extending the agency’s remit.

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Learn About TikTok Ads and Common Scams

AdvertiseMint

Watch out for these signs that you may be dealing with an easy money scam: Clickbait headlines : Be careful of headlines that promise to help you earn a lot of money by working part-time from home or making a certain amount per hour in a short amount of time. Falling for their tactics can be easy if you’re not cautious.

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7 Counterintuitive YouTube Channel Growth Tips

Single Grain

The YouTube algorithm has become so smart that it understands what viewers truly crave, whether it’s a quick five-minute burst of entertainment or a captivating ten-minute journey. While it may bear a negative reputation, the truth is that clickbait can wield an undeniable influence on YouTube. The game has changed, my friend!

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

Their campaigns are conversion-driven and mostly promote product landing pages – the practice is less popular than the use of educational or entertaining content as a pre-sell landing page. When possible, advertisers should attract audiences with messaging that educates or entertains before moving people to the buying decision.

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From Unboxings to Listicles: 21 Video Content Types That Convert

Single Grain

So if you have customers already doing entertaining activities with your product (using your clothing brand at a sporting event, using your bike on a mountain ride, etc.), 15) Unscripted Reality Videos: Miller Farm Media Reality TV has been dominating entertainment for years. create a contest! billion viewers.