InMobi

NOVEMBER 23, 2021

It has been nearly six months since Apple started enforcing App Tracking Transparency (ATT) changes with their iOS 14.5 Top Three Trends from InMobi Exchange 1) User opt-in rates are better than original estimates Apple rolled out the iOS 14.5 Similarly, opt-in rates vary between apps within the same category too.

Header Bidding 52

Header Bidding Viewability Click Through Rate Advertising 52

Martech

MARCH 15, 2022

Advertisers are willing to invest in adtech for its ability to attract a target audience and generate strong insights. The pending loss of third-party cookies means contextual advertising will become more important than in the past and adtech is essential to marketers who are looking for ways to access customers through contextual data.

First-Party Cookies 114

First-Party Cookies Cookies Impressions Ad Exchange 114

Monetize More

OCTOBER 4, 2022

This will provide a website, or websites, with an adequate boost in traffic, giving more loopholes for earning through advertising during Q4. Contextual Advertising. By utilizing contextual advertising, you can reduce the risk of alienating your audience and instead show them ads that are relevant to them.

Header Bidding 52

Header Bidding Native Advertising Banner Video Ads 52

Automatad Inc.

NOVEMBER 20, 2023

Premium inventories (inventories with high viewability and click-through rate) are often sold via Programmatic Direct (Programmatic guaranteed or preferred deals). Share Tweet Share One truth that says all: “Premium inventories are always reserved for premium buyers and for direct deals.” What Is Preferred Deal?

CPM 52

CPM Header Bidding Ad Space Impressions 52

InMobi

DECEMBER 13, 2019

The mobile app advertising market grew by leaps and bounds in 2019. In North America, programmatic ad spend coming through InMobi Exchange during the first three months of 2019 was 299% greater than what came through during the same period in 2017. But is 2019 the tip of the iceberg? Does it all fall off a cliff in 2020?

Advertising 52

Advertising Banner Marketing Rich Media 52

Smart-Hub

OCTOBER 24, 2023

Monetization allows targeted advertising; with its help, advertising technologies are developed, various innovations are introduced, and data is collected. It is an automated, data-driven method of buying and optimizing digital ad spots in real time, allowing advertisers to reach their target audience more efficiently and quickly.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Digital Remedy

JANUARY 31, 2022

With digital audio, advertisers have the means to reach consumers when they are in the right mindset, with contextually relevant messaging that fuels a strong, mutually-beneficial connection. Time spent listening to podcasts has been slowly increasing since 2019 and will continue to increase through 2023. this year.

Advertising 52

Advertising Click Through Rate Audience Ad Space 52

Smart-Hub

MARCH 19, 2024

They blend with the rest of the content, making website visitors or app users more likely to engage with them. Let’s summarize the benefits of native advertising: Since native ads do not interrupt the user journey, they tend to have higher click-through and conversion rates and be more cost-effective in comparison with other ad types.

ROI 64

ROI Native Advertising Ad Exchange Banner 64