Single Grain

APRIL 26, 2025

A study by Campaign Monitor found that personalized email subject lines increase open rates by 26%, while personalized email content can increase click-through rates by up to 14%. Retargeting Integration: Set up systems that automatically serve personalized ads based on previous content interactions.

Marketing

Single Grain

APRIL 20, 2025

” Add FAQ schema and messaging banners to relevant product pages explaining current conditions, which can improve both user experience and SEO performance. Double down on SEO and evergreen content creation that will continue generating traffic long after publication. Attempt to increase click-through rates.”

Marketing

Single Grain

NOVEMBER 22, 2019

Overlooked SEO: Optimizing Images and Video For Search. 9 Effective SEO Techniques to Drive Organic Traffic in 2019. Your featured image SEO elements (words to use in the file name, alt text, immediate context, article snippet). Dive Deeper: How to Understand Searcher Intent and Use It to Boost SEO Rankings.

Conversion

Single Grain

OCTOBER 3, 2019

Really dig into the stats on each ad to figure out what you can do to improve the click-through rate (CTR). Overlooked SEO: Optimizing Images and Video For Search. Don’t Forget Retargeting. When you retarget an audience with Facebook Ads, you’re delivering those ads to a “warm” audience. Final Thoughts.

Retargeting

Single Grain

MAY 18, 2021

We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. Click here to learn more and get started. While your KPIs will are mostly determined by your goals and business model, a few metrics you can track include: Bounce rates. Click-through rates.

Conversion

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. Retargeting: You can even retarget prospects who are interested in your business but are not actively looking to buy anything.

Media

Single Grain

JULY 2, 2019

4) Leverage the Power of Retargeting. According to Retargeter, only 2% of traffic converts on the first visit. Retargeting is a great way to connect with prospects who are already in the middle stage of the sales funnel. You can use the carousel ad format to display the product that they’ve clicked on your site to retarget them.

Native Advertising

Single Grain

AUGUST 24, 2023

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Work With Us Search Engine Optimization (SEO) We all know SEO is vital for businesses, but landing in the top of the first page of the SERPs is where you’ll see the best results.

Agency

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S. billion USD.

Advertising

Single Grain

NOVEMBER 17, 2020

Finally, there are Text Ads, which are the little text and/or image blurbs that appear in designated header and sidebar areas on LinkedIn’s site: Text Ads probably aren’t going to get you a huge number of clicks or leads. Instead, I like to use them for brand-building and retargeting. Click-Through Rate.

CPL

Single Grain

MARCH 30, 2023

The other primary form of SEM is SEO , where you identify the main keywords your competitors are targeting to generate organic leads. Dive Deeper: What Is the Difference Between SEM and SEO? Go After the Featured Snippets Optimizing for featured snippets can help improve a website’s visibility and click-through rate.

SEO

Single Grain

FEBRUARY 1, 2023

Only the best-performing websites have a conversion rate as high as 11%. Ranktracker ) A good website conversion rate is 2-5% across all industries. Mailchimp ) On average, the online retail industry has a conversion rate of 3%. The average conversion rate from SEO is around 14.6% on search engines and $90.80

Conversion Rate

Single Grain

SEPTEMBER 22, 2023

This roadmap usually consists of paid ads, social media, SEO, content marketing and many other channels. Here’s what a basic marketing funnel looks like: While the concept is simple enough, marketing funnels can be very complex for several reasons, including: There are many different marketing channels to choose from (paid ads, SEO, etc.).

Marketing

AdvertiseMint

OCTOBER 19, 2023

For instance, a high number of impressions coupled with a low number of clicks would indicate that while the ad or content is being displayed extensively, it might not be effectively engaging the audience, leading to potential areas of improvement in content strategy. Can monitoring impressions aid in refining my content strategy for SEO?

Impressions

Single Grain

MAY 11, 2023

Pay-per-click (PPC) advertising is often regarded as the “hot tap” of online marketing since it can get results within hours of flipping the switch. Facebook Ads provides extensive audience targeting capabilities based on demographics, interests, behaviors, connections, custom audiences, lookalike audiences and retargeting.

Advertising

Single Grain

JULY 26, 2023

Use free promotional tools: From organic social media posts to SEO , there are various free online advertising options to explore. Tools like Google Analytics and Facebook Insights provide valuable data on ad impressions, click-through rates, conversions, and more. Dive Deeper: What Is the Difference Between SEM and SEO?

Advertising

Single Grain

JUNE 14, 2023

They have lower competition, resulting in a higher click-through rate (CTR) and lower cost per click (CPC). This is effective in increasing the ad’s visibility and click-through rates. CTR (clickthrough rate): the percentage of people who click on your ad after seeing it.

Click Through Rate

Single Grain

APRIL 27, 2023

It lowers your cost per click while improving click-through rates, ultimately enhancing return on investment. You should consider conducting an audit when you notice a decline in performance or a drop in click-through rates or if your business has had significant changes.

eCommerce

Single Grain

JULY 31, 2023

These ads often appear above organic results from traditional SEO efforts, providing businesses with prime real estate to showcase their products or services. Monitor the key metrics such as Click-Through Rate (CTR), Cost per Click (CPC), Conversion Rate, and overall ROI.

Conversion

AdvertiseMint

JUNE 27, 2023

Retargeting your Facebook audience. Retargeting is a type of Facebook ad that has brought success to many businesses. For example, Aurum Brothers made 13 times more money from their ads by retargeting people who had already visited their website. Click engagement has decreased costs by up to 35%, leading to lower CPC.

Advertising

Single Grain

JANUARY 23, 2023

This is because: The click-through rate (CTR) of the first position in Google is 39.6% – close to half of all the clicks on page one! You can use an image or a video to encourage the user to click on the ad and make a purchase. They can become your customer at anytime (particularly with retargeting ).

CPC

AdvertiseMint

JANUARY 20, 2024

They collaborate to achieve marketing goals like: Higher conversion rates Lower customer acquisition costs More leads Faster sales Improved brand visibility Consultants don’t just focus on one area like SEO, PPC, or email. Bringing on a consultant led to making SEO a top priority. Do you need SEO work?

Marketing

Single Grain

MAY 5, 2023

The agency also planned and executed a mixed SEO and PPC strategy to improve the website’s visibility in search results. Unicef then retargeted visitors to its site who showed high engagement levels but didn’t donate, which increased the chances of securing a donation. The cost per acquisition was 4.5X

ROI

Single Grain

MARCH 28, 2023

By tracking metrics such as click-through rates, conversion rates and cost-per-acquisition, SaaS brands can determine which campaigns are most effective and make adjustments accordingly. 9) Use Retargeting You should take full advantage of retargeting ads once your PPC campaign has accrued some data.

ROI

Single Grain

JULY 25, 2023

Source ) Click-to-Messaging format usage: An impressive 40% of Facebook advertisers use the Click-to-Messaging format. This format has gained significant attention as Facebook focuses on its growth, especially in response to iOS changes that have made retargeting users who click through to a brand’s website more challenging.

Click Through Rate

Single Grain

NOVEMBER 28, 2023

From the immersive realms of the Metaverse and Augmented Reality to the precision of Programmatic SEO and Hyper-Personalization through Big Data, this article will walk you through 23 of the latest (some aren’t new, but they continue to be important) digital marketing trends you can’t ignore.

Marketing

Single Grain

FEBRUARY 6, 2025

SEO for SMBs may seem impossible, especially if you’re struggling with low rankings. Key Takeaways: SMB SEO Success Quality over quantity Google ranks in-depth, unique content higher than vague or redundant articles. Brand searches matter The more people search for your brand, the stronger your SEO signals. What gives?

SEO