Remove Click Through Rate Remove Impressions Remove Retargeting
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How to Build Cookieless Retargeting Strategies That Work

Single Grain

Cookieless retargeting strategies come with both challenges and opportunities. From contextual advertising to predictive modeling, here are cookieless retargeting strategies that work. Advertisers should use these cookieless retargeting strategies simultaneously for the best results.

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3 reasons your paid social ads aren’t converting (and how to fix them)

Martech

Click-through rates are low, cost per acquisition is climbing and conversions are nowhere near expectations. Broad targeting wastes ad spend by serving impressions to uninterested users, while hyper-niche targeting limits reach and increases CPMs. Retarget website visitors who viewed a product but didnt buy.

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7 Proven Ways to Overcome Ad Fatigue in 2025

Single Grain

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. The warning signs of ad fatigue typically include: Declining click-through rates (CTRs). Increasing cost-per-click (CPC) and cost-per-acquisition (CPA).

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How Dynamic SVG Ads Cut Load Times and Boost CTR

Single Grain

Single SVG templates automatically adapt to different audience segments, eliminating the need for separate assets per variation and delivering 20-30% higher click-through rates in retargeting campaigns. What’s driving these impressive results?

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LinkedIn Conversation Ads Strategy: Transforming Cold Outreach

Single Grain

Other tactics to implement include multi-touch attribution, integrating dynamic content, and retargeting when necessary. What makes these results even more impressive is the quality of engagement. They uploaded a list of 1,000 companies and layered additional criteria, including company growth rate and technology category.

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15 Best LinkedIn ABM Campaign Management Companies in 2025 [Complete Guide]

Single Grain

The platform’s unique ability to deliver click-through rates of 2-3.5% This meticulous approach delivers impressive results with 19.98% average reply rates and 48.14% of replies converting to meetings. Their specialty in website visitor retargeting creates powerful account engagement sequences.

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Customer Journey Stages: Complete Guide for Advertisers

MNTN

Metrics for the Awareness Stage When evaluating the impact of your awareness advertising efforts, focus on these marketing metrics : Impressions Website traffic Social shares and reach Video views You want to measure visibility, not conversions. You don’t need to hard-sell here; just focus on being helpful and visible.