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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels

Digital Ad Blog

GDPR, CCPA), is limiting marketers ability to target audiences with precision. SEO as a Strategic Function Search engine optimization (SEO) is often misunderstood as a technical function when, in reality, it operates at the intersection of content, customer experience, and product strategy.

Media 59
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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. 1) SEO A/B Split Testing. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. . The campaign saw a 65% click-through rate and a 33.6%

Marketing 111
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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

There are numerous pain points involved in sending emails, including issues of deliverability, technical woes of verifying your domain, and GDPR compliance. You may have already seen from a previously published SaaS SEO guide that Google is generally the biggest source of traffic for SaaS companies, driving up to 77% of visitors.

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How to Create a Killer SaaS Content Marketing Strategy

Single Grain

SEO Advantages: Maintaining a strong online presence is heavily reliant on Search Engine Optimization. SEO Analysis : Assess the SEO effectiveness of content by examining keyword rankings, backlinks, and organic search traffic. Evaluate the usability and relevance of any educational content, such as tutorials or how-to guides.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6%

Marketing 108
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Zero-Party Data Methods That Boost Personalization by 217%

Single Grain

Better compliance : With regulations like GDPR and CCPA becoming stricter, zero-party data provides a consent-based approach to personalization. This approach generated a 217% increase in product recommendation click-through rates compared to their previous category-based recommendations.

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AI for Marketing: Best Examples of How AI Helps in Advertising

Single Grain

No matter whether you’re a chief marketing officer (CMO), digital marketer, SEO specialist or social media manager, you must possess a comprehensive understanding of the available AI applications and their potential evolution. Aids in better decision-making : Machine learning programs excel at analyzing large volumes of data quickly.