Remove Click Through Rate Remove Fashion Remove Video Ads
article thumbnail

Are Paid Ads Less Valuable with AI Search? What Real Data Says

Single Grain

Key Takeaways Paid ads are experiencing significant challenges with AI search as features like Google’s AI Overviews have led to a 34.5% lower average click-through rate and cases where no ads appear alongside AI-generated answers. Metric Impact with AI Search Source Click-Through Rate (CTR) 34.5%

article thumbnail

Top TikTok Marketing Trends Reshaping Brands in 2025

Single Grain

Shein leveraged TikTok’s algorithm to deliver highly personalized product videos based on user behavior and preferences, achieving a 45% increase in click-through rates. This remarkable performance wasn’t isolated. Their personalized content generated 4.5x

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Amazon widens access to video generator as AI ad tools gain traction

Marketing Dive

In terms of monetization, the video generator is free, which could appeal to marketers that are facing tightened budgets but continued demands for precision. Amazon says that sponsored brand campaigns featuring video see a 30% higher click-through rate, on average, than those without. I’ll let you connect the dots.”

Retail 73
article thumbnail

Innovations in Search and Social Advertising

Basis

Sofia Petrovsky | Director of Search Media Investment Google Demand Gen Campaigns Just Got a Major Update [:05] THE NEWS: Starting in March, Demand Gen campaigns will gain additional placements and inventory options, including the ability to serve vertical video ads on YouTube Shorts and extend reach through Google Display Network.

article thumbnail

App Monetization Done Right: Are Video Ads The Answer?

InMobi

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. GET REPORT But what do app publishers think about video advertising? In the U.S.,

article thumbnail

Mobile Video Ads : What do they mean for Performance Advertisers?

InMobi

Online video ad spend is estimated to grow at a rate of 25% year on year (YoY) to $9.6 Brands have seen remarkable success in narrating their brand stories and captivating online audiences using video, with high engagement, increased dwell times and high completion rates. billion in 2016.

article thumbnail

How agencies are testing live shopping and seeing potential in accelerating conversions

Digiday

The most popular product in live commerce is apparel and fashion, accounting for 35.6% Tommy Hilfiger’s fashion livestream in China reportedly generated an audience of 14 million and sales of 1,300 hoodies in two minutes. The fashion brand then extended the livestream to Europe and North America. .”