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How to Improve Video Engagement

Brid.tv

Many factors come into play in achieving a successful monetization strategy — ad viewability , ad placement, analytics, etc. When users find videos interesting, informative, or entertaining, they are more likely to visit again for more content, increasing overall engagement and loyalty toward a publisher’s website.

Ad Ops 52
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How Does Mobile App Advertising Work? Dispelling Common In-App Advertising Myths

InMobi

In fact, the average user spends around 50% of their time on mobile engaging with apps across gaming, entertainment, news. The OM SDK is an industry-wide standard that offers a common code for facilitating third-party in-app viewability measurement with one SDK. weather, utilities and more.

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5 Tips for Improving Your AdSense CTR

Monetize More

Generally, placing your ads within or near your blog content will get you quality click-through rates because they’re in a position where people can easily see them. A responsive layout is a setup that makes your website viewable across all devices, i.e., desktops, tablets, and mobile phones. 3- Use a responsive layout.

SEO 52
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5 Tips for Improving Your AdSense CTR

Monetize More

Generally, placing your ads within or near your blog content will get you quality click-through rates because they’re in a position where people can easily see them. . A responsive layout is a setup that makes your website viewable across all devices, i.e., desktops, tablets, and mobile phones.

SEO 52
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Top 7 Reasons Why Brands Should Advertise On Mobile Games

InMobi

. “I know that for 15 minutes while people are playing a game, I have their undivided attention to insert my brand in there,” said Cameron Kelly, Director of Strategy at creative agency United Entertainment Group. ” Consider these stats: The click-through rates (CTR) for ads inside mobile games are 3.4x

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The Undeniable Opportunity of Digital Audio Advertising

Digital Remedy

A rise in digital device ownership, combined with increased consumer demand for this type of entertainment content, has fueled the increase in digital audio consumption we’re witnessing today. Be Conversational, But Keep it Brief: A friendly tone transitions listeners between entertainment content and ads. this year.

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52 In-App Advertising Statistics You Should Know

InMobi

Share of in-app ads that are viewable: Around 60 percent of all mobile in-app ads were deemed to be valid and viewable by digital media measurement company Moat between April and June of 2018. Between 2016 and 2017, in-app video ads click-through rates (CTR) grew 300 percent.