How Does Mobile App Advertising Work? Dispelling Common In-App Advertising Myths
InMobi
JULY 20, 2020
In fact, the average user spends around 50% of their time on mobile engaging with apps across gaming, entertainment, news. Myth #3: In-App Gaming Can Only Reach Young Males Gaming is one of the biggest app verticals in terms of users and ad volume, and almost a third of the world’s population will play a mobile game this year.
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