Martech

MARCH 22, 2023

The benefits of using long-form content include SEO value, building trust in business relationships and educating the reader. Well-crafted blog content pieces have significant SEO value for several reasons: It increases click-through rates and time on your page.

Click Through Rate 117

Click Through Rate SEO Brand Awareness MarTech 117

Single Grain

AUGUST 20, 2020

Tired of putting energy into SEO work and not getting any results? Plenty of businesses comb through blog posts, online courses and webinars that all promise to help them improve their on-site SEO, only to find themselves reading the same basic information over and over. 7 Advanced SEO Hacks for Your To-Do List in 2020.

SEO 138

SEO Click Through Rate Pop-Up Conversion Rate 138

Single Grain

MAY 5, 2020

SEO has always been an integral part of every digital marketing strategy. 61% of marketers say that improving SEO and growing their organic presence is their top inbound marketing priority. That’s where enterprise SEO comes into the picture. Definition of Enterprise SEO. 9 SEO Trends You Can’t Ignore in 2020.

SEO 98

SEO Conversion Education Audience 98

Single Grain

OCTOBER 21, 2019

Digital products have always required UX copy to educate and guide users. How to Write Hero Headlines to Skyrocket Click-Through Rates. Each word of UX copy should serve a specific purpose — to educate, guide or motivate action. 7 SEO Copywriting Tips to Increase Your Rankings in 2019.

Banner 100

Banner Conversion Click Through Rate Pop-Up 100

Single Grain

AUGUST 24, 2023

With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Audience Demographics : Knowing the specifics of your target audience — age, gender, location, income, education, etc. — is key to your success.

Agency 98

Agency Marketing SEO Brand Awareness 98

Single Grain

SEPTEMBER 22, 2023

This roadmap usually consists of paid ads, social media, SEO, content marketing and many other channels. Here’s what a basic marketing funnel looks like: While the concept is simple enough, marketing funnels can be very complex for several reasons, including: There are many different marketing channels to choose from (paid ads, SEO, etc.).

Marketing 105

Marketing Conversion SEO Conversion Rate 105

Single Grain

FEBRUARY 17, 2020

Branded content delivers value to the consumer by inspiring, educating or informing them. According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. Visitors converted at a 95% higher rate than other on-site content.

Pop-Up 140

Pop-Up Education Entertainment Audience 140

Single Grain

JANUARY 15, 2020

Channels like social media, email, SEO and PPC play a vital role in bringing in a constant flow of prospects, as the following statistics show: 61% of marketers say generating traffic and leads is their top challenge. Here are some impressive ways to generate leads via social media: 1) Organize Contests. Learn more. ).

Media 132

Media Marketing SEO ROI 132

Single Grain

JUNE 13, 2023

An audit includes analyzing your posts’ reach, impressions, engagement rate, and overall growth of your social media channels. Do they publish more educational content, or do they lean towards entertaining their audience? Review the types of content they are posting. Track Their Engagement.

A/B Testing 86

A/B Testing Media Marketing Audience 86

Single Grain

MARCH 6, 2023

Average Engagement Rate : Engagement rate is the percentage of engaged sessions to total sessions. For example, if you had 50 engaged sessions, and 500 total, your engagement rate would be 10%. Impressions : An impression is counted each time your site or ad is shown to people.

SEO 105

SEO Conversion Audience Conversion Rate 105

Single Grain

OCTOBER 20, 2020

Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. Pretty impressive. In search engines, your headline is the bait that tempts people to click through to your website.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

FEBRUARY 10, 2020

For instance, you can try out two variations of the title of a blog post over a period of, say, two weeks, to see which one gets a higher click-through rate. A call to action is typically one of the website elements that marketers A/B test to determine which copy, colors or position on the page gets the most clicks.

Marketing 130

Marketing SEO A/B Testing Click Through Rate 130

Single Grain

DECEMBER 6, 2019

Marketers can no longer stick their heads in the sand and hope that educated guesses and the same old methods will work forever. Ultimately, the primary goal of conversational marketing is to enhance the user experience through a feedback-driven model that fosters higher engagement and greater loyalty. 5 ) Personalization.

Marketing 145

Marketing SEO Conversion Audience 145