Digiday

APRIL 27, 2023

And it is within this context that Amazon Advertising, a burgeoning ad platform but one that equally has to contend with Apple and Google’s erosion of traditional online advertising tools , is now flexing its muscles. increase in click-through rate 34.1% What’s new? increase in return on ad spend 24.7%

Cookies 69

Cookies Machine Learning Demand Side Platform Click Through Rate 69

Lemonads

AUGUST 7, 2021

In simple terms, programmatic advertising is a promotion mechanism that allows you to purchase digital ad space in real-time throughout the internet with the help of artificial intelligence (AI) and machine learning. These platforms work together to create a link between publishers and the entities that want to purchase their traffic.

Affiliates 52

Affiliates Machine Learning Demand Side Platform Impressions 52

Automatad Inc.

NOVEMBER 23, 2023

How Different Is a Supply-Side Platform from a Demand-Side Platform? Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. The aim is to secure the best price for each impression.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

InMobi

JULY 8, 2021

With a plethora of contextual signals on digital channels and the advanced machine learning algorithms available today, contextual targeting on digital is far more sophisticated than the reputation it carries from analog TV and print days. Just about all demand-side platforms (DSPs) now support SKAdNetwork, including InMobi DSP.

Demand Side Platform 52

Demand Side Platform Click Through Rate Brand Lift Machine Learning 52

Martech

MARCH 15, 2022

As users see more relevant ads, click-through rates improve, leading to a better ROI. Adtech comprises two primary platforms: demand and supply-side. Demand-side platforms. This leads to users seeing more relevant ads based on their psychographic, demographic, and behavioral patterns.

First-Party Cookies 109

First-Party Cookies Cookies Impressions Ad Exchange 109

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Don’t forget about contextual targeting!

Advertising 105

Advertising Marketing Ad Exchange Retail 105

InMobi

OCTOBER 9, 2018

On the advertiser side , a marketer will either have their own team members and/or a creative agency develop a mobile app advertisement and put together the creatives to use. From there, a demand-side platform (DSP) will aggregate creatives/campaigns from multiple advertisers, and then work to ensure they are offered up to app publishers.

Advertising 52

Advertising Ad network Ad Ops Banner 52