Programmatic Advertising 101: Setting Campaign Goals and KPIs
Basis
FEBRUARY 17, 2023
Advertisers have enjoyed the benefits of programmatic media since 2007, when demand side platforms were first introduced. Cost-per-thousand (CPM) or click-through-rate (CTR) are best suited to measure this. Video completion rate (VCR) or audio completion rate (ACR) are best suited to measure this.
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