Single Grain

MAY 31, 2025

lower average click-through rate and cases where no ads appear alongside AI-generated answers. The value of paid ads with AI search isn’t diminishing but transforming , shifting from metrics like click-through rates toward enhanced conversion quality, improved targeting precision, and automation efficiencies.

Click Through Rate 52

Click Through Rate Conversion Real Estate Search Advertising 52

Monetize More

MAY 8, 2023

Reaching up to almost 3 billion people monthly on the YouTube Home and Watch Next feeds, Discover and the Gmail Promotions and Social tabs, we can now reach more potential customers since they will be browsing everything from the hottest fashion trends to the most viral topic on popular Google properties.

Audience 52

Audience A/B Testing Click Through Rate CPA 52

Basis

JUNE 3, 2022

Unlike the early days of marketing, where consumers acted in a linear fashion, the path to purchase today can be quite circular—with customers moving from awareness, to lead, back to consideration, and then back to awareness. Common targeting tactics include prospecting, demographic targeting, and native.

Retargeting 52

Retargeting Click Through Rate Demand Side Platform Conversion 52

MNTN

FEBRUARY 6, 2024

This could involve keeping an eye on key metrics like view-through rates, click-through rates, and conversion rates. Cost per Acquisition (CPA) : The average expenditure your campaign incurs for every successful acquisition, such as a sale or form signup. Are OTT Ads Vertical Specific? Check it out!

Advertising 98

Advertising Retargeting CPA Audience 98

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. Home decor. B) Google Lens. So, how can marketers use quantum computing?

Marketing 145

Marketing SEO Conversion Audience 145

Basis

FEBRUARY 28, 2025

EXPERT POV: The verdict is still out as to what these AI Overviews mean for clicks and click-through rates. At the same time, Google has made fantastic strides in PMax campaigns in terms of performance, and I would recommend this ad format for any CPA- or ROAS-based advertiser.

Social Advertising 92

Social Advertising Advertising Conversion Media 92