The Ad Tech Blog

JULY 3, 2024

This approach can significantly improve engagement and conversion rates. For instance, personalized email campaigns often see higher open and click-through rates compared to generic ones. Poor Conversion Rates Poor conversion rates are another common challenge faced by marketers.

Conversion Rate 130

Conversion Rate GDPR Machine Learning Click Through Rate 130

Martech Series

FEBRUARY 2, 2023

This allows you to create targeted campaigns for specific customer groups, which can result in higher conversion rates and customer satisfaction. For instance, the GDPR allows non-PII like cookies to be classified as personal data. Engagement with Paid Ads: Impressions, CTR, CPC/Mille, Conversions, etc.

Marketing 119

Marketing Conversion Rate Click Through Rate Cookies 119

Martech

APRIL 21, 2022

“If you want to evolve in a world that is GDPR-compliant, other solutions tend to take short-cuts. ” Results confirmed by Inkbox include: A 440% increase in conversion rate with website personalization. A 69% average increase in cold start conversion rate.

Conversion Rate 114

Conversion Rate Click Through Rate Conversion GDPR 114

InMobi

MAY 11, 2021

For video ad campaigns, video completion rates (VCR) are key, as they highlight whether people liked the video ad enough to watch it up until the end. Other common KPIs include click-through rate (CTR) and view-through rate (VTR).

Advertising 52

Advertising Click Through Rate Viewability Video Ads 52

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate.

Marketing 112

Marketing SEO Machine Learning Banner 112

Single Grain

JULY 19, 2019

million unique emails were sent, which had a 25% higher click-through rate than non-personalized emails. The campaign saw a 65% click-through rate and a 33.6% conversation rate, proving the personal touch works. 72% of businesses say video has improved their conversion rate.

Marketing 108

Marketing Machine Learning Banner Conversion Rate 108

Single Grain

NOVEMBER 16, 2023

This could include lead generation metrics, conversion rates, customer satisfaction scores, and retention rates. Performance Metrics : Analyze metrics like website traffic, conversion rates on trial sign-ups, and engagement on your SaaS landing pages.

Marketing 98

Marketing SEO Conversion Rate Audience 98

Single Grain

MAY 31, 2023

Advantages of Using AI in Marketing Using an AI tool provides your marketing team with high-quality data to improve your landing page experience and increase conversion rates. Email Marketing Platforms: These provide data on email open rates, click-through rates, conversions, and subscriber behavior.

Machine Learning 52

Machine Learning Marketing Advertising Conversion 52

Single Grain

NOVEMBER 3, 2020

There are numerous pain points involved in sending emails, including issues of deliverability, technical woes of verifying your domain, and GDPR compliance. Indicators that this may be the right goal for your SaaS: Your conversion rate from organic traffic is highest amongst your acquisition channels. C) PPC Ads.

Marketing 98

Marketing SEO Education Audience 98

Single Grain

FEBRUARY 15, 2024

GDPR , CCPA) and adapt their strategies to be more privacy-centric, potentially moving away from reliance on personal data and towards context-based targeting and content marketing. This might include organic traffic, keyword rankings, click-through rates , and conversion metrics across different platforms.

Marketing 52

Marketing SEO Non-Profit Fashion 52

Single Grain

DECEMBER 6, 2019

million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. 72% of businesses say that video has improved their conversion rate.

Marketing 145

Marketing SEO Conversion Audience 145

Single Grain

NOVEMBER 28, 2023

Do conversion rate optimization (CRO) programmatically. The campaign generated a 65% click-through rate and a 33.6% conversion rate, proving that the personal touch works. This allows brands to send customers messages that are relevant to their interests, which can lead to higher conversion rates.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Martech

MARCH 7, 2024

In some ways, it’s GDPR all over again, with a last-minute scramble once the regulation actually came into force. In comparison to managing the digital advertising ecosystem without cookies, however, GDPR seems to have been relatively straightforward. We see great click-through rates and conversion rates from Bing.

Cookies 124

Cookies GDPR Click Through Rate Advertising 124

Single Grain

AUGUST 27, 2019

The Email Marketer’s 4-Step Guide to GDPR Compliance. I’ll show you some strategies and tactics you can use to skyrocket your response rates. Our industry-leading solution helps brands like [PROSPECT’S COMPANY] achieve up to a 65% conversion rate through better cold email outreach. Dive Deeper: .

Banner 103

Banner ROI Audience Conversion 103